This time on my 3D Value Networks chats, I had the pleasure of chatting with David Greenfeld, co-founder and CEO of Dream Pops. Dream Pops develops innovative, plant-based foods. Their ice creams are dairy- and gluten-free, have less than 100 calories, and less than 5 grams of sugar. We spoke about Dream Pops’ path to market in retail and how it got where it is today.
If I could summarize three key takeaways from our talk, they would be:
1. The hardest part is not getting onto the shelves, but flying off them and then staying in the mix
2. Patience is a virtue. If you go too fast to retail and you have not built your following prior, you have a big chance of being dropped out and never to return again
3. Magic and the X-factor do not come from easy solutions.
If you wish to understand what it takes to get 3D printing empowered products in high volume retail, please follow this link for the entire interview.
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