value proposition

Retired Basketball Legend Baron Davis Launches 3D Printed Shoe with Assist from Zellerfeld

The inroads that additive manufacturing (AM) users have made into the celebrity branding market is underappreciated, perhaps because the value is difficult to quantify. But just last month, for instance,…

The Additive Chicken Coop, Part I: Million Dollar Petri Dishes

After decades of tinkering with our individual technologies, billions were poured into speculative claims and optimism. Now the attention is gone, and sometimes it can seem like we’re surrounded by…