sports technology
The Business of Customized Sports Equipment: How 3D Printing Is Changing Athletic Gear
For years, 3D printing in sports has been linked mostly with prototypes, concept shoes, and one-off experiments for elite athletes. Helmets, cleats, and footwear midsoles often took over the headlines,…
Jaylen Brown Just Shook Up Basketball Sneaker Culture With a 3D Printed Prototype from Zellerfeld
Boston Celtics champion and NBA MVP Jaylen Brown is experimenting with 3D printed performance footwear. Before the Celtics’ December 5 matchup against the Los Angeles Lakers at TD Garden, Brown…
Nike’s 3D Printed Sports Bra Sets a New Standard in Performance Apparel
Nike is no stranger to pushing boundaries in design and sports innovation. Its latest breakthrough is a one-of-a-kind 3D printed sports bra designed for record-breaking runner Faith Kipyegon. More than…
AMBelievable Could Revolutionize the Sport of Tennis
When I first saw AMBelievable’s tennis racket dampener, I’ll be honest, I was skeptical. I was skeptical about its claims, questioned the product’s ability, and wondered what impact this technology could…















