Additive Manufacturing Strategies

HP Vet Joins Redefine Meat to Scale 3D Printed Meat Technology

ST Medical Devices

Share this Article

Israeli startup Redefine Meat Ltd, formerly known as Jet Eat, is on a mission to create delicious meat using industrial 3D printers—the catch is that it’s animal-free meat. Founded in 2018, the company developed a patent-pending digital technology that uses plant-based ingredients to replicate the flavor, texture, and singular eating experience of beef and other meat products in its Alt-Meat line. Redefine Meat says that its products are 95% more sustainable, much healthier, and more inexpensive than the real thing, in addition to being more ethical as well. Now, the company has announced that digital printing leader Alon Bar-Shany, the former VP and General Manager of HP Indigo, was joining the company immediately as Executive Chairman.

Bar-Shany has more than 25 years of experience in scaling global technology companies and helping to revolutionize conventional industries, with 16 of those years spent as the General Manager of HP Indigo. During his tenure there, Bar-Shany was known as one of the more important figures in the digital transformation of the print industry, and was pivotal in scaling the company into a multi-billion-dollar global market leader.

Alon Bar-Shany, Executive Chairman at Redefine Meat

“At HP Indigo, I had the privilege of leading an industry shift away from a century-long traditional method with a technological breakthrough. Sustainability has always been a big passion of mine, so being part of Redefine Meat allows me to help solve one of the world’s biggest problems by replacing the role of the cow with technology. It has become clear that if we are not accountable for the consequences of our actions today, future generations may not be able to consume meat at all,” Bar-Shany said in a press release.

“In order to provide a meaningful solution, there is no doubt that the current gaps between alternative meat and animal meat – product quality, variety, and cost – need to be bridged dramatically. But this challenge excites me, and I have no doubt that Redefine Meat has all the attributes to lead this transformation; high-quality meat products, scalable technology, strong strategic partners, and the right management team.”

Bar-Shany mentioned above that, while at HP, he led an industry shift away from a longstanding traditional method to a new one with technology, and that’s what happening right now in the cultured meat world, of which Redefine Meat is a major player.

Early in 2021, a huge milestone was reached when the startup proved that its Alt-Meat products were commercially viable after achieving a more than 90% acceptance rate from meat eaters in what it calls ” the world’s largest blind-tasting of alternative meat,” and not long after the startup raised $29 million in funding to continue growing its portfolio.

With over 90% acceptance rate amongst meat eaters, Redefine Meat’s Alt-Meat products will be launched globally in 2021.

In his new role as Executive Chairman, Bar-Shany will be instrumental in Redefine Meat’s ongoing commercialization, calling on his expertise to support and assist the startup as it works to continue expanding around the word, and bring about the type of industry revolution that will be required to make 3D printed Alt-Meat eaters out of the world’s meat eaters.

“Adam Lahav, my co-founder, and I both started our careers at HP Indigo over a decade ago, and Alon has been a role model for us ever since. We are honored to have him join us and the timing is impeccable, as we prepare our global commercial launch and distribution plan,” stated Eshchar Ben-Shitrit, the CEO and Co-Founder of Redefine Meat. “Long term, I am confident that his innovation, trust, and risk-taking spirit will help shape Redefine Meat’s culture, goals, and achievements, and enable us to become the world’s largest meat company.”

(Source/Images: Redefine Meat)

Share this Article


Recent News

FDM 3D Printing Support Removal Times Cut in Half with VORSA 500

3D Printing Drone Swarms, Part 12: 3D Printing Missiles



Categories

3D Design

3D Printed Art

3D Printed Food

3D Printed Guns


You May Also Like

ICAM 2021: Keynotes on 3D Printing in Healthcare & Aerospace

At last month’s International Conference on Additive Manufacturing (ICAM) 2021 in Anaheim, California, hosted by ASTM International’s Additive Manufacturing Center of Excellence (AMCOE), a wide variety of topics were covered,...

Featured

3D Printing Unicorns: Gelato Gets $240M in Funding, Expands into 3D Printing

On-demand printing platform Gelato, based in Oslo, Norway, achieved the coveted unicorn status after a new funding round. On August 16, 2021, the company announced it had raised $240 million...

Featured

US Army and Raytheon to Use 3D Systems Metal 3D Printing to Heat-Optimize Munitions

3D Systems (NYSE: DDD) has been chosen by defense contractor Raytheon and the U.S. Army’s central laboratory to help with a design optimization project. To do that, the 3D Systems’...

Raytheon Receives Funding for Aerospace 3D Printing of Optical Components

This spring, Ohio-based America Makes, the leading collaborative partner in additive technology research, discovery, and innovation for the US, announced its latest Project Call for AXIOM, or  Additive for eXtreme Improvement...


Shop

View our broad assortment of in house and third party products.