At 13 years old just after the war in 1947, Ugo De Rosa was crazy about bicycles. He reveled in reviewing the feats of the great road racers Bartali and Coppi, and once his studies were complete for the day, he headed to Filippo Fasci’s workshop where he dreamed of building himself a bike and becoming a champion himself. By age 18, he’d set up his own business building those bicycles of his dreams.
Francesco Moser and his Filotex team won the World Championship with a De Rosa machine, and demand for De Rosa bicycles skyrocketed in the 1980s around the world. The demand meant De Rosa’s company outgrew his small workshop adjacent to his home, and the company relocated to a larger building in Cusano Milanino.
As De Rosa began researching and developing designs with titanium tubing, his De Rosa Titanio led to aluminum and carbon fiber frames in the late 1990s.
During that same time frame following the war years, the Italian design firm and coach works Pininfarina was creating their stylish, and now wildly expensive, automotive works of art. The company’s special car bodies represented the epitome of manual craftsmanship, and their factory began to boast the latest in industrial tools and procedures.
After the war, Pininfarina designed and produced the 1946 “Cisitalia,” and it’s now part of the collection at the Museum of Modern Art in New York as the curators there called it “one of the eight outstanding cars of our time.” The Cisitalia, with its simplicity and flowing lines, set the standards for metalworking beauty in the post-war era automobile.
“I am very proud that Pininfarina have chosen De Rosa as their partner to undertake a project whose strengths are extremely high quality and elegance. We want to give the world a bicycle that puts the heart into design, in that it combines passion, cutting-edge technology and all-round excellence, thanks to the joint efforts of the Turin-based design centre and our R&D laboratory. Form and function in the service of the most demanding cyclists,” said Cristiano De Rosa, Managing Director of De Rosa.
Using what they call an “ultra-precision 3D printing process” and “a special resin,” the resulting machine features a frame which is both as stiff and light weight as possible. As might be expected, it’s sleek, streamlined and designed to eliminate drag.
“Passion and design are the keywords of our collaboration,” said Paolo Pininfarina, Group President of Pininfarina. “Love for speed and high level performance. Design as a means to devise solutions that are innovative from the functional viewpoint and elegant in terms of aesthetics. The SK Pininfarina is a full embodiment of the values we share with De Rosa and the first result of what we hope will be a long-lived collaboration between our two companies.”
And these new machines will surely come at a dear price. While the pricing for the collaborative creation has not been announced yet, as an example, a De Rosa Sessanta 60th Anniversary Carbon Super Record EPS Bike retails for nearly $17,000.
What do you think about this collaboration between Italian coach builder Pininfarina and racing bicycle manufacturer De Rosa? Let us know in the Pininfarina and De Rosa 3D Printed Bicycle forum thread on 3DPB.com.
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