Exone end to end binder jetting service

3D Printed Covers Dress Up Absolut Vodka Bottles for Swiss Campaign Event

INTAMSYS industrial 3d printing

Share this Article

coverOne of my go-to drinks is a dirty vodka martini (extra dirty, extra blue cheese olives), so I’m always on the lookout for the best one around. The key, obviously, to the perfect martini is the perfect vodka and I have to admit I’m a fan of Absolut. Their bottles are distinctive, but maybe without being particularly striking design-wise…until now.

As part of Absolut Vodka’s 2015 Switzerland campaign, the vodka giant worked with artist Alberto “Sting” Russo and design agency C:LYNK Creative Network to create a limited 50-piece bottlerun of bottle covers.

“The biggest challenge was to find a way to combine the Absolut Vodka universe with the Swiss universe,” Russo said of the task at hand.

The design theme that ultimately worked to best showcase the event, with the Swiss aesthetic in mind, was Poya. Poya, a traditional folk painting style from the Gruyère region, depicts the seasonal migration of herdsmen with their animals, ascending to the mountain pastures. The original Poya pieces, from about the 19th century, worked to inventory the herds–and now, Poya highlights the simplicity of the landscape, harking back to Swiss traditions.

Bringing together traditional Poya themes with the stylish lifestyle Absolut prefers in its branding was C:LYNK, which had its work cut out. The new ways and old are harmoniously brought together in the detail work available via 3D design and printing technology.

“Very small details and always trying to find a solution to make it happen,” noted Basil Thuillard of C:LYNK. “The collaboration with the artist was very inspiring and a source of energy. We took a lot of pleasure producing this bottle as it pushed us to test the limits of the technology.”

The bottle cover Russo designed features elements traditional to Poya aesthetic, such as pastures, animals, and trees, as well as the iconic shape of the Absolut vodka bottle.

“Style, impact and freedom of expression,” Russo noted as the keys of the design. “My motivation: the technical challenge and the use of a new technology.”absolut

C:LYNK, headquartered in both Geneva, Switzerland and Shanghai, was ready to take on the challenge for the Switzerland campaign. With Russo’s art in place, it was up to the company to render the files into a piece optimized for 3D printing, and then to actually print (using a ProJet 3D printing system), as well as finish and paint, the 50 pieces of the run.

The design was unveiled on the bottle at two launch events, in Geneva and Zurich, along with a movie directed and produced by Zurich-based Prezios. Check it out below.

If you like the bottle cover Russo designed, good news–you can print your own at home! You can download the 3D files here. Let us know if you’ll dress up your Absolut vodka bottle in Swiss fashion in the 3D Printed Vodka Bottle Cover forum thread over at 3DPB.com.

displayprinter

absolut images

 

Share this Article


Recent News

BASF Opens New 3D Printing Center in Detroit

3D Printed Touch Sensors Yield Feeling Future for Cybernetics



Categories

3D Design

3D Printed Art

3D Printed Food

3D Printed Guns


You May Also Like

3D Printing News Briefs, August 25, 2021: Software Beta, Self-Replicating Printer, & More

We’re starting with materials in today’s 3D Printing News Briefs, as XJet as announced the commercial availability of alumina ceramic. Moving on, Raise3D has announced the ideaMaker 4.2.0 beta, and...

Featured

Facility for Mass Roll-to-Roll 3D Printing to Be Opened by MIT Spinout

Massachusetts manufacturing startup OPT Industries uses automation engineering, computational design, and materials science to develop and manufacture customizable functional materials for 3D printing. The MIT spinout company became well-known for its...

3D Printed Sensor Created by Fraunhofer and ARBURG

One of the many Holy Grails of 3D printing is the ability to 3D print fully functional items in a single build process. Companies like Inkbit and Sakuu are after...

Inkbit Raises $30M in Series B Funding, Plans to Expand Production of 3D Printing System

MIT spinout Inkbit has raised $30 million in a Series B funding round led by venture capital firm Phoenix Venture Partners (PVP). The company intends to use the funds to...


Shop

View our broad assortment of in house and third party products.