Additive Manufacturing Strategies

High Fashion + High Tech = Bawsome 3D Printed Sunglasses

ST Medical Devices

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You know how in the movies when the librarian girl gets a makeover and becomes the popular girl, she always loses her glasses in the transition? Well, that’s probably because she didn’t have access to these glasses by Bawsome.

h1At the CES trade show in Las Vegas this year, Bawsome joined the scene by presenting a virtually unlimited array of customization possibilities for sunglasses. The company, co-founded by Matt Tymowski and Max Granat-Malicki, brings its offerings from Poland and has partnered with Materialise to offer this product range. Tymowski characterized the partnership:

“Working together with a company with experience in the most advanced markets – including medical and aviation – means we can provide our consumers with the best possible quality. We have access to the newest materials and latest solutions which our consumers will definitely appreciate.”

h2When ordering opens on February 1st customers will be able to select the color of their frames, the lenses, and even add text to the frame that projects their own unique perspective on life through their interactive website and mobile device app. The manifesto at Bawsome is that everyone is different and that everyone is the ‘bawse’ of their own life. No more hours of pawing through selections at a frame shop; instead you can create and order online and have them delivered to your door.

The dynamic duo brings a perfect complement of skills as Tymoswki, who has a background in science, is responsible for the technological aspects of the project while Granat-Malicki brings experience in advertising, branding, and creative production. The craving for personalization has made its way into all aspects of consumer society and in this interest the founders of Bawsome saw an excellent opportunity to interface 3D technology and eyewear.

“Last year, everyone was excited about 3D printing technology. Now, it’s time to use it to offer products for end-customers. We believe that 3D printed customizable eyewear, with unlimited potential for personalization, perfectly fits current market trends. And, with our application, you’re just a few clicks away from creating a pair of sunglasses that no one else has,” say the founders.

Screen Shot 2015-01-14 at 1.28.53 PMIt’s quite possible with this level of cool in eyewear that the girls in the movies may well be putting glasses on in order to transform themselves. After all, if you have to wear something on your face every day, it might as well be Bawsome. Check out Bawsome’s introductory video below.

Would Bawsome customized sunglasses strike your fancy? Let us know what you think about these designed-by-you designer shades in the Bawsome 3D Printed Sunglasses forum thread over at 3DPB.com.

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