The desktop 3D printing space was shaken by the May 2022 announcement that Stratasys was merging its MakerBot division with Dutch manufacturer Ultimaker. Now, the deal is complete, with some preliminary details that many wondered about at the time being released. The first such bit of information is the name of the new brand: UltiMaker.
Only a surprise in terms of stylization, UltiMaker will continue to do what it did under MakerBot and Ultimaker separately before it. That is, it will provide accessible 3D printing software, hardware, and materials. So far, this will mean offering virtually the same products as before, including MakerBot METHOD, SKETCH, and Replicator 3D printers, and MakerBot CloudPrint, the Ultimaker 2+ Connect, S3, S5, and S5 Pro Bundle. UltiMaker further notes that “the open communities, Ultimaker Cura and MakerBot Thingiverse will continue to be managed by the new company.”
While minor, there are new developments to be noted by these details. In particular, we can see that only Cura and Thingiverse are considered “open,” putting the final mail in the coffin for Ultimaker’s open source 3D printer philosophy. While MakerBot gave up its RepRap roots with its Stratasys acquisition, its Dutch competitor clung to them for sometime after. So far, all of the products will continue to be offered, which suggests some redundancy not dissimilar from the redundancy created at Desktop Metal when it bought ExOne. Surely, we’ll see some products whittled away and others grown, as the company evolves. We can also note that the new brand is essentially “Ultimaker” with a capital “m” in its center, suggesting that it may move away from the MakerBot brand, larger it tarnished by its stagnation under Stratasys.
However, Stratasys, along with NPM Capital and previous Ultimaker investors continue to own the new entity, with Stratasys and NPM putting in new funding. Meanwhile, Ultimaker CEO Jürgen von Hollen will leave once integration has been completed, allowing MakerBot CEO Nadav Goshen to run it as chief executive.
“As we begin the next chapter together as UltiMaker, we will continue to focus on developing 3D printing innovations to advance the availability of accessible and easy-to-use 3D printing solutions,” said Nadav Goshen, CEO of UltiMaker. “By combining our teams and technical expertise, we can work towards developing and delivering a comprehensive portfolio of products to support professional, educational, and light-industrial applications.”
“With the completion of the merger behind us, we can now focus on integrating the two businesses further and begin creating significant value for customers with leading 3D printing solutions,” said Jürgen von Hollen. “During the next few months, I look forward to helping the teams get started and take maximum advantage of the newly afforded opportunities.”
It is really a Stratasys re-branding that quickly broadens its customer base to include such clients as Volkswagen. The Dutch company seemingly captured the market share from MakerBot for the desktop space, which it has now regained. Now that they don’t have to compete with one another, they can figure out how best to take on the emboldened and open source Prusa Labs, BCN3D, and the numerous low-cost Chinese manufacturers. As it does so, UltiMaker plans to develop new products, expand research and development, and have a stronger presence in the Americas, EMEA, and Asia-Pacific via market expansions.
Subscribe to Our Email Newsletter
Stay up-to-date on all the latest news from the 3D printing industry and receive information and offers from third party vendors.
You May Also Like
3D Systems Announces Partnerships with 6K and TE Connectivity
Additive manufacturing (AM) sector leader 3D Systems has announced two new partnerships, each involving another American manufacturing company. One of the partnerships, with TE Connectivity — a major producer of...
University of Arizona Gets $1.2M for Hypersonics 3D Printing
Hypersonic glide vehicles will need to resist incredible heat and pressure from flying at Mach Five and above. For that reason, the materials used to make them will likely be...
SmarTech Releases First Report on Emerging 3D Printing Technologies and OEMs
Key technologies like 3D printing are among the driving forces behind digital transformation in manufacturing. Today, additive manufacturing (AM) platform options go beyond the two historically dominant and pioneering players...
3D Systems Re-enters Desktop Dental 3D Printing with NextDent LCD1 System
Given that the dental additive manufacturing (AM) sector is currently the most mature, the competition for increasingly cutting-edge tools is heating up. Firms across the segment are demonstrating these new...
Print Services
Upload your 3D Models and get them printed quickly and efficiently.