Jaden Smith has evolved into so much more than just a prince of Hollywood royalty, “raised by the power of Will.” In his own right, he is a fashion visionary, an artist, a prolific actor, and a fervent environmentalist. Not surprisingly, Jaden Smith is also a talented vocalist, recently receiving RIAA Platinum Certification for “Icon.”
When record label Roc Nation wanted to celebrate Smith’s achievement with a plaque, they sought a technique and materials that would represent the artist’s dedication to sustainability. Turning to the progressive technology of 3D printing, they began working with Makelab, headquartered in Brooklyn.
Makelab has made itself known for its commitment to sustainability, as well as the advancement of 3D printing in many applications. A wide range of software, hardware, and materials are both accessible and affordable today for nearly any project, whether or not users seek biocompatibility, improved mechanical properties, functionality for industrial parts, art installations, and so much more. For this plaque, Makelab chose ColorJet Printing and sandstone.
“3D printing’s strength is mass customization, which is an oxymoron. Because typically, mass customization is a financial and logistical nightmare,” Perla said in a recent interview. “Being that the entertainment and music industry moves so quickly, it’s a perfect match!”
Perla explained that, while 3D printing may revolve around mass customization, one of the greatest benefits is the reduction in wasted materials. What is not used can often be recycled and re-used within the additive manufacturing process, and many research projects today involve such practices—whether recycling powder into filament, allowing for circular chemical recycling of PLA, or comparing the performance of virgin and recycled materials.
Production is usually faster than traditional methods and, best of all, more affordable for one-off items. This piece took 15 hours to print and would generally cost between $2,000 to $2,500.
Eli Velez, Roc Nation’s Creative Consultant, oversaw the project with the goal of inspiring others with the use of new technology, materials, and techniques. Velez also wants others to focus on their environmental footprint, especially considering the surprising amount of ‘unsustainability’ that arises from the music business in terms of merchandise and touring.
“To me, this project represents the democratization of knowledge through the merging of two industries. Hopefully, other kids will see this and feel inspired to go out there and start making something or learning a new skill set,” he said. “This is for anyone sitting in their house trying to figure out how to get their ideas out…Google is your north star. Let your curiosity lead you.”
What do you think of this news? Let us know your thoughts! Join the discussion of this and other 3D printing topics at 3DPrintBoard.com.[Source / Images: The Rising]
You May Also Like
MX3D Receives €2.25M to Commercialize Metal 3D Printing Welding Robots
Perhaps most known for 3D printing a massive steel bridge in the Netherlands, Dutch startup MX3D has recently received a €2.25 million investment. Funding came from DOEN Participaties, PDENH, and...
AIM Sweden and HP 3D Print Molded Fiber Tooling for Packaging
2021 is really shaping up to be the year of the application, capitalization, and consolidation. Many companies are being bought to facilitate market entry by new players. We are also...
Wi3DP to Host 3rd Edition of “Meet the Stars of 3D Printing” with Automotive Expert Panel
The upcoming edition of “Meet the Stars of 3D Printing” will explore how students and young professionals interested in additive manufacturing (AM) can build a successful career in the automotive...
Sustainable, Customizable 3D Printed Flip Flops Available on Kickstarter
It’s April in Ohio, which means that it’s almost time for me to bust out my various flip flops and welcome the warm summer weather! We often hear about 3D...
View our broad assortment of in house and third party products.