Interview with Alexandre Donnadieu-Deray of 3YOURMIND

Alexandre Donnadieu-Deray

Alexandre Donnadieu-Deray is the Managing Director of the company 3YOURMIND. 3YOURMIND provides software to manage and optimize your end-to-end Additive Manufacturing workflows. There organization gives an interesting value proposition to their end users. They sit in between technical expertise as well as customer service.

Give us some understanding on your career background?

I joined3YOURMIND 2 years ago. I was a consultant at Capgemini Invent for 5 years, specializing in digital transformation for Top Tier industrial companies. I learned about3YOURMIND, in 2015 when the whole Manufacturing Market was observing 3D Printing with prime attention.  

What got you interested in the industry of 3D Printing?

Throughout my consulting experience, I had the opportunity to observe that digitization of operating models was one of the key stakes for sustainable competitiveness. 3D printing appeared to me to be offering the most digitization and automation potential. Shop floors in all verticals tend to be more and more “customer centric” and flexible, hence manufacturing processes need to adapt. 3D Printing is a disruptive technology that offers a high level of agility of processes from design to production. It is very exciting to think of 3D Printing or Additive Manufacturing as defining the digital blueprint for tomorrow’s Advanced Manufacturing. 

What got you interested in 3YOURMIND?

Two things initially got me excited about 3YOURMIND. Firstly, I was interested in the product. It is the first of its kind in the market covering the whole value chain of 3D Printing. Also, the deep innovative and open minded culture of3YOURMIND was very attractive to me.

How does the origin of the company in terms of global culture affect operations?

I would say that the two co founders Stephan Kuhr and Aleksander Ciszek, managed to build a solid culture of mutual listening, transparency and shared responsibilities within 3YOURMIND. Software is a complex industry and that require to be able to listen closely to the customers needs and decide quickly. We go away from the typical mindset. Creativity is highly valued in our group. We try to coach individuals on how to best systematic solutions finders.

What is the DNA of 3YOURMIND?

Interestingly enough, I would say it is related to the name. Like I said there is a lot of openness andcreativity, we could say that we are trying to implement an “idea meritocracy”.  Also humility is very present within our company DNA and self questioning is a daily practice at every level. 

How do you navigate between trade-offs in tech vs. customer experience?

The risk in software business is to be caught in daily operations at the expense of long term developments roadmap. To address this tradeoff, we managed to build an efficient agile internal structure. Our Tech team is divided into Squads and each squad is responsible of a software module. This allows us to be very responsive in terms of maintenance and development. Secondly, our product team act as a control tower, in balancing daily operations and long term product goals. Lastly, how we approach product design is focused on collaborating and building with the customer.

Which conferences will 3YOURMIND be attending soon?

AMUG is important for us typically. Rapid TCT is important as well. FabTech will be coming up shortly and that is always awesome. We are also apart of America Makes, so any event they are conducting.

What is the five year vision of 3YOURMIND?

The goal is to be the software of reference for automating the shop of the future. Digitization will be occuring at a rapid level. Planning towards the factory of the future is what we want to specialize in.