For the 9th consecutive year, Frito-Lay is hosting the Doritos ‘Crash the Super Bowl’ contest promising to give away over $1 million and a dream job at Universal Pictures. Those wishing to participate had until November 9th to submit their 30-second commercial.
This year it seems as if 3D printing is a hot topic, being used by more than one of the contestants as a means of humor. Last week we covered a commercial created and submitted for the competition by RUS Architects/Renderers, Inc., a Chicago-based architecture firm. In their 30-second spot, a man dreams of a 3D printer capable of fabricating Doritos. We enjoyed it and had a laugh or two here at our office; however, they may have just been outdone by two men, named Derek de Board and Gordon West, with Filmworkers.com.
West and de Board created a 30-second spot for the contest, also based around the idea of 3D printing Doritos, this time on a machine they call the Infinite 8000 3D Printer.
“When my friend Gordon West and I sat down over drinks it was to figure out what would make for a funny Doritos spot for entry into the Crash the Super Bowl contest this year,” explained de Board to 3DPrint.com. “We had a rough idea of the final joke, a hand being printed and someone licking dust off of it. We loved this visual gag, but needed the front end – hence the emergency meet-up for drinks at a local bar. The image was the seed to an idea but the debate about 3D printing was the conversation that we really had to get through.”
The two men had differing opinions on how to introduce their machine to their audience, which was capable of quickly copying a 3D object multiple times. West thought that the concept would readily be accepted, while de Board thought that some explanation was in order. As it turns out, they decided to trust West’s instinct and set forth on a project to construct the fictional 3D printer.
“It was off to the hardware store to build the Infinite 8000 3D Printer,” continued de Board. “It was a must we build this because we didn’t want to just mock up a MakerBot. What we were explaining as possible is simply not out on the market yet. It had to be new, cool and futuristic. Much like a machine you might get from cross breeding the SpaceX Dragon V2 spaceship and a Xerox machine. Oh, and did I mention we had little to no money?”
Equipped with a total production budget of just $3,000, of which only a small percentage was to be used for the construction of the printer, they used a rolled sheet of plexi-glass which they printed on the inside. They then modeled the inside of the machine using MAYA, loosely basing it on the insides of a MakerBot Replicator. As you can see from the video above, the printer turned out pretty awesome, and the commercial ended up being hilarious.
“We both love 3D printers and wanted to make a spot that showed off a model of a type of printer we hope exists one day. It’s the ‘throw it in, scan it and hit print’ 3D printer,” explained de Board.
Let’s hear your thoughts on this entry. Discuss in the ‘Crash the Super Bowl’ 3D Printer forum thread on 3DPB.com. If you’d like to rate this entry, you may do so here. If they win the grand prize, West has made a pledge to donate a portion of their winnings to help make prosthetic 3D printed hands for those in need. Check out a special behind the scenes look at the production of this commercial below: