Most people are familiar with Dr. Scholl’s as the go-to brand for insoles. The company has become something of a household name – just as you might ask for a Kleenex regardless of the brand of tissue that’s actually available, you might say “I need some Dr. Scholl’s,” if you’ve been spending a lot of time walking in uncomfortable shoes. 3D printing, however, has meant that some young upstart companies are arising to challenge the classic brand. Wiivv, for example, changed the footwear world when it introduced its custom 3D printed insoles. Every customer now had the opportunity to obtain their own unique insoles, 3D printed and customized to their individual foot shape and size. While Wiivv isn’t the only company to offer custom 3D printed insoles, it was one of the first, one of the biggest and one of the most well-known.
Now these two insole giants are going into business together. Dr. Scholl’s is now offering custom 3D printed insoles, powered by Wiivv Fit technology. Customers can use a simple smartphone app to personalize their own insoles, which are mapped from 400 points on the feet.
“Dr Scholl‘s understands the importance of customization for a growing number of consumers. This new offering enables us to make inserts to the exact specifications of our customers‘ feet, with just the right support in just the right places,” said Claudia F. Metcalf, US Marketing Director, Dr. Scholl’s. “Using Wiivv Fit Technology, we are bringing a custom 3D experience to the reliable, comfortable inserts Dr. Scholl’s is known for. This is a breakthrough in premium personalization with the ability to shop from home.”
Wiivv has become something of a household name itself, so it’s hard to believe the company has only been around for a few years. Three years ago, Wiivv was a runner-up in the TechCrunch Hardware Battlefield Competition held at CES; at the same time, the company launched its first successful Kickstarter campaign for its insoles. A year later, Wiivv held another Kickstarter campaign, again wildly successful, this time for 3D printed custom sandals. CES was actually where Wiivv and Dr. Scholl’s met and began discussing partnerships.
“What we pioneered at Wiivv is helping Dr. Scholl’s scale its custom business and meet the needs of consumers who are beginning to understand the benefits of custom manufacturing,” said Wiivv Co-Founder and Chief Executive Officer Shamil Hargovan. “We are a technology company, but we exist to add active and meaningful years to your life by making custom products one at a time, so that you can move, feel, and live your best. It’s an honor to partner with Dr. Scholl’s and we’re thrilled to be moving true customization forward.”
Customers can download the Dr. Scholl’s app or go here to begin customizing their own pair of insoles. Dr. Scholl’s Custom 3D Inserts are available in full length or three quarter length sizes, priced at $99. The insoles ship for free and arrive within 14 days of order, and are offered with a 30-day money back guarantee.
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