3D Modeling Helps Loopcreative Rethink Hanging With Sculptural Clothing Rack

Share this Article

We’ve all seen stores like this. Boutiques with fewer items of clothing for sale than you might pack for a weekend at your parents’ house. I rarely buy anything at these shops, I can’t afford to, but I always go in. I do this not because I am a glutton for punishment, but because many of these shops are not only about the beautiful and finely crafted clothing that is for sale, but also reconceptualizing the very basics of retail. The Australian fashion brand Alquema has just opened a space designed by Loopcreative that embodies that search for the ultimate retail experience as an experimental design not for the merchandise, but for its presentation.

screen-shot-2016-12-13-at-10-40-29-amIt took listening to someone philosophize about food preparation for me to understand the innovation that occurs in these sorts of specialty stores. Grant Achatz, chef at the Chicago restaurant Alinea, has garnered international attention and acclaim for the progressive and experimental cuisine he produces. In the series Chef’s Table, Achatz revealed that what drives him isn’t necessarily perfection, although it’s difficult to imagine him allowing for anything less, but rather pushing the boundaries not only of the food but the entirety of the dining experience. During the show he expressed frustration with being bound by the sizes and shapes that were produced by plate manufacturers – in effect allowing them to dictate the form and space required for his food.

screen-shot-2016-12-13-at-10-40-39-amWhen hanging clothing in a store, nothing more is needed than a horizontal bar. While that may be all that is fundamentally necessary, the questions that the Loopcreative asked were: what is the best way to display the garments, and how might they reinvent the concept of hanging in order to achieve that?

It turns out they didn’t have to range in to the bizarre in order to let go of the traditional uprights and horizontal crossbar. But it wasn’t because they were unwilling to defy convention. The sculptural steel piece that was designed was rejected by nearly half a dozen builders who said it was not possible to create. The team at Loopcreative didn’t let that stop them. Instead, they turned to 3D modeling to break the shape into 15 component parts that could be fabricated using their subcontractor’s pipe bending machine. Before even getting to this stage, however, they had to be able to show their design to their client. For this, they used renders created in 3DS Max and turned to 3D Printing Studios to create a 3D printed model of their idea in nylon.

The dynamic and fluid form leans out and offers a view of the hanging garments that is not aggressive, but rather suggestive. Rather than sitting back inside of a rectangular space, they float before the customer as more than body coverings, taking on the presence of the creative and artistic pieces that they are. 3D modeling allows designers working on projects such as this to not only produce hyper-realistic renderings to express their unique and boundary pushing ideas to clients, but to more easily bring those innovative concepts out of the ether of ideas and into the world. The experiment was so successful that the director of Loopcreative, Rod Faucheux, had a miniature version of the rack reproduced to sit as an object of art on his desk.

screen-shot-2016-12-13-at-10-40-51-am

This deceptively utilitarian clothing rack helps to advance the frontier of retail space by refusing to accept traditional forms and re-examining how the environment could best support the product, not how the product would have to be compromised in order to fit a pre-conceived environment. Discuss in the Loopcreative forum at 3DPB.com.

[Source: Architecture and Design]

 

Share this Article


Recent News

EOS & Siemens Partner on 3D Printing Software Integration and Sales

Roboze Sets up Houston HQ for US 3D Printing Hub



Categories

3D Design

3D Printed Art

3D Printed Food

3D Printed Guns


You May Also Like

Sponsored

Roboze’s Exclusive Subscription Plan to Print Parts Near Point of Production

COVID-19 unveiled production gaps in the current global supply chain as parts are produced in central location and shipped all over the world: that’s why the Roboze vision is to...

3D Printing News Briefs: December 20, 2020: iFactory3D, Farsoon, DMC & Produmax, EOS

In 3D Printing News Briefs this weekend, we’re talking about a successful 3D printer Kickstarter campaign, a high-temperature material, a partnership, and a new podcast. The Factory One 3D printer...

Featured

GoEngineer Now Largest U.S. Distributor of VELO3D’s Metal 3D Printing Solutions

After a few years of working in secret, privately funded metal 3D printing startup VELO3D came on to the scene with a bang with the introduction of its innovative, patented...

Farsoon Launches Flame-Retardant Material and Post-Processing Solutions at Formnext

Farsoon Europe and Tiger Coatings have successfully developed a specialized thermoset material, with flame-retardant properties, for polymer laser sintering using Farsoon’s HT252P industrial 3D printing system. The material, TIGITAL 3D-Set...


Shop

View our broad assortment of in house and third party products.