Futurecraft 3D: Adidas Says It Will Turn to 3D Printed Shoes in Near Future

Share this Article

adid1In my family, there’s such a thing known as ‘Michelle Shoes.’ These are shoes whereby comfort is by far the emphasis over appearance. Think Birkenstocks, but not quite that Flinstones-like. (I have been able to avoid Uggs and Crocs, but barely.) I am known for my lack of fashion flair when it comes to footwear–that’s for sure. In a sense, shoes’ turn to 3D printing has validated my constant quest for comfortable shoes: after all, isn’t the goal of making a unique scan of your feet and printing shoes to your feet’s exact requirements the penultimate in comfort? I think so.

adid2Apparently, other athletic shoe companies think so too. Nike launched the Vapor Hyperagility Cleat in 2014, which is a 3D printed shoe. And the athletic shoe company Adidas also thinks that 3D printing is a natural fit with athletic shoes. Adidas has launched this idea as part of its Futurecraft series, and the printed shoe idea is called Futurecraft 3D.

“Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete,” explained Adidas’ Executive Board Member Eric Liedtke, responsible for global brands.

A full-service 3D printing shoe experience that seeks to outfit you with the most precise fit that technology can offer, Futurecraft 3D will happen sometime in the future. The focus of this high-tech intervention is to make bespoke midsoles for that quirky and highly individual part of the foot that can cause many foot, knee, and general health problems if improperly buffered.

The idea for Future3D is the following: go to an Adidas store, have your foot scanned, pick your shoe style, and then place your order to be 3D printed. But that’s not all. You will be encouraged to test out your shoe on a treadmill so Adidas can also attain your “performance data” and craft the perfect midsole for you based on the information received from the combined scan and treadmill run. This is a new way of merging process with material, for sure. And all of that extra emphasis on the midsole will speak volumes to people suffering strain in that particular area.

adid3

“Futurecraft is our sandbox,” said Paul Gaudio, Adidas’ creative director. “It is how we challenge ourselves every day to explore the boundaries of our craft. Driving material and process innovation, bringing the familiar into the future. Marrying the qualities of handcrafting and prototyping with the limitless potential of new manufacturing technologies. Futurecraft is stripped back – fast, raw and real – it is our approach to design.”

Now, before you get too excited, please understand that Futurecraft 3D is not in stores yet and a market launch date hasn’t been set. It’s a ‘statement of intent’ brought to customers from Adidas, revealing what people can expect from the company in the (not too distant) future. Bummer. Given the problems I have been having lately with shoes, I would probably march to an Adidas store right now and have my feet scanned. Apparently though, further announcements about the scanning/printing/bespoke midsole idea will not be forthcoming until early 2016.  That’s Okay.  We can wait a few months, can’t we?

In the meantime, I guess I will still have to rely on my collection of various shoes that now will annoy me further because I know that the idea of the perfect-fitting shoe, and the technology to achieve it, is out there.  Discuss this story in the Adidas 3D Printed Shoe forum on 3DPB.com.

Share this Article


Recent News

3D Printing and COVID-19, April 7, 2020 Update

Mimaki USA Releases New Large-Scale 3DGD-1800 3D Printing System



Categories

3D Design

3D Printed Art

3D Printed Food

3D Printed Guns


You May Also Like

Tractus3D Introducing Latest Large Volume 3D Printer, the Office-Friendly T2000

Dutch 3D printer manufacturer Tractus3D specializes in making Delta-style, large-format systems that are, according to its website, “more reliable, versatile and future proof than most others in the market.” The...

Chilean Researchers Experiment with Climbing Koala 3D Printer

University of Chile researchers Maximiliano Vélez, Efrén Toala, and Juan Cristóbal Zagal have developed a new angle for fabrication in construction, developing a novel machine that pairs a climbing robot...

3D Printing News Briefs: March 16, 2020

We’ve got news about 3D printers in today’s 3D Printing News Briefs, as BigRrep has shipped its 500th large-format 3D printer. Peopoly is developing new 3D printers for its Phenom...

Twente AM Live Streams Large-Scale 3D Printing of Concrete Formwork

Dutch company Twente Additive Manufacturing B.V. (Twente AM, or TAM) is working to change the home building industry for the better, by challenging traditional construction methods through the use of...


Shop

View our broad assortment of in house and third party products.


Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our 3DPrint.com.

You have Successfully Subscribed!