As June approaches, I must say that in my opinion there has not been a ton of movies that I have been interested in dishing out $16 to go see at the theater this year. I’m one of those people who will wait until the flick comes to NetFlix before watching it, unless it’s something really special. Browsing through previews for upcoming films these last few days, I came across ‘Spy‘, an action-comedy starring Melissa McCarthy, Jason Statham, Rose Byrne and Jude Law.
McCarthy plays an unassuming CIA analyst who is forced to become an undercover agent when her partners, Law and Statham, are unable to take on the task. This is when all hilarity ensues. Immediately I was torn, as I love McCarthy, but on the other hand I usually am not an action-comedy fan. All I can say is, “watch the previews.” The movie truly looks hilarious, and now I may have just a little bit more of an incentive to go see the film because they are actually using 3D printing to market it!
In the film, Statham’s character, Rick Ford, suggests that the CIA could use a ‘Faceoff machine’ to disguise themselves and catch the bad guys. The only problem is that such a machine didn’t exist… that’s until now! In a stroke of promotional genius, 20th Century Fox has registered the FaceoffMachine.com domain name and made it the portal to the ‘Faceoff Machine‘.
At the website, fans of the upcoming movie are able to to download a model of Jason Statham’s face. The model, which was created using 3D scanning technology, is an incredibly accurate representation of the star actor and can be downloaded by fans at home free of charge. Once downloaded if you have access to a 3D printer you can actually print Statham’s face out, wear it as a mask, display it on your coffee table, or do whatever else people do with 3D printed faces of famous actors.
20th Century Fox had a couple of these faces printed out themselves on an industrial-scale 3D printer, and I must say they look quite nice. If you don’t have a 3D printer yet but you want one of these faces, you may be in luck. Our friends over at Collider.com are giving one away which 20th Century Fox was kind enough to provide them with. All you have to do is email them at email@example.com, with your name and address in the body of the email, and ‘JASON STATHAM’S FACE Giveaway’ in the subject. You will have until May 22th at noon PST to enter, at which point Collider will select at random one winner!
If you aren’t interested in the 3D model of Statham, but are still excited about the upcoming film, then FaceoffMachine.com is also offering fans the ability to make their own movie-themed passport by uploading a picture of themselves and providing a few lines of personal information.
I think it’s awesome that companies like 20th Century Fox are using the idea of 3D printing to promote their films. Let’s hear your thoughts on the movie, and the use of 3D scanning and printing by the film studio in the ‘Spy’ Forum thread on 3DPB.com. Don’t forget to head to the theater on June 5th for the film’s debut. Check out the brief video below for addition details about this promotion: