Jeweler, Orori, Set to Do Battle for Market Share with 3D Printing

Share this Article

Orori JewelryOrori was once a group of brick-and-mortar jewelry stores, but back in 2012 the firm closed those shops and made the move to an ecommerce business model. Now the online version of Orori has expanded with a host of 3D printing options for their customers.

George Budi Sumantri, the founder of the company, says the site now offers more than 20,000 products and they make their jewelry on demand using 3D printers.

DMO3bThey call the new feature ‘Design My Own,’ and it allows users to create custom designs for their jewelry. As part of the Design My Own shopping experience, a user can select a diamond based on budget, shape, color, carat, cut, and clarity and then choose the band and setting. The system also allows users to type in their input for engravings and then review how their message will appear on the piece.

The process includes a 360-degree image of the product for review by the customer.

Orori (the name came from the Italian word for gold, ‘Oro’, and ‘Ri’ which is short for rings) started in 2004 when Budi Sumantri, whose family has been in jewelry sales since the 1950s, noticed Blue Nile, an online retailer of jewelry in the US.

Orori sells diamonds, rings, necklaces, pendants, bracelets, earrings, and a few different types of gold bars, as well as jewelry accessories. While Orori is only able to take orders from Indonesia at this point, an English-language version of the site is planned for the third quarter of this year.

And the competition in the market place is tough indeed. Eddie Bakhash, the CEO of American Pearl, is already making waves in the industry. American Pearl uses proprietary, computer-aided design (CAD) software to drive a Solidscape T-76 3D printer. The combination allows shoppers to customize their designs and have the finished product delivered in 3 or 4 days.

“We’ve had a great deal of difficulty competing with cheap labor overseas,” said Bakhash. “Now, with the advent of our platform, we’re no longer taking off-the-shelf parts and welding. There’s no jeweler at a bench with a blowtorch. The cost and labor savings is phenomenal. And we’re empowering consumers to make jewelry in real-time.”

American Pearl’s software produces a 3D printed model of each piece of jewelry, which is output in thermoplastic wax to create molds for casting.

Online jewelry retailers like Orori, BaubleBar, BlueStone, American Pearl, and Blue Nile – the world’s largest online retailer of certified diamonds and fine jewelry – have generated interest from investors. A McKinsey report entitled “A multifaceted future: The jewelry industry in 2020” says that while online jewelry amount to just 4-5% of the market today, it could reach 10% for fine jewelry and perhaps 15% for fashion jewelry by the year 2020, and customization with 3D printing is likely to drive that expansion.

Would you design your own ring or jewelry using an online interface and 3D printing? Let us know in the Orori 3D Printing forum thread on 3DPB.com.

DMO1 Orori Jewelry 3 Orori Jewelry 2

Share this Article


Recent News

Registration Rates Go Up This Week for Additive Manufacturing Strategies 2021

3D Systems’ New CEO Jeff Graves Discusses His Vision for 3D Printing



Categories

3D Design

3D Printed Art

3D Printed Food

3D Printed Guns


You May Also Like

AM-Flow Raises $4 Million to Automate Handling and Quality Control in 3D Printing

With 3D printing, any and all parts could be unique, which is a key advantage of the technology. It is also presents complex challenges when it comes to such crucial...

Wabtec Brings Railway 3D Printing to Pittsburgh’s Neighborhood 91 AM Campus

Wabtec Corporation (NYSE: WAB) has announced that it will be joining an additive manufacturing (AM) focused production site called Neighborhood 91, located at Pittsburgh’s International Airport Innovation Campus. Currently under construction,...

Featured

Deutsche Bahn Explains How Mobility Goes Additive is Driving Railway 3D Printing

Our industry pays very little attention to rail, an industry that has its very own certification requirements. What’s more, due to the nature of these large vehicles, rail parts are...

3D Printing News Briefs, October 10, 2020: Xometry, 3DEO, PostProcess Technologies, Digital Manufacturing Centre

We’re all business in today’s 3D Printing News Briefs. Xometry has made two new appointments to its board of directors, and 3DEO announced another shipment milestone. PostProcess Technologies has a...


Shop

View our broad assortment of in house and third party products.