I want to start this story by pointing out that we are only four days away from April Fools. This product seems like it could be legitimate but due to the timing and its capabilities, it’s very questionable.
Back in May of last year a woman named Grace Choi unveiled a device that could forever change the way women (or men) purchase and apply their makeup. Called Mink, the machine is able to rapidly print all sorts of makeups from lipstick to eye shadow, nail polish and more. The printer, which should be priced at around $300 when it hits the market, utilizes a base makeup substrate along with an ink to produce pretty much any color makeup the user desires. Although a firm launch date has yet to be announced, when the product does come to market it will be very interesting to see how well it is received.
While waiting for Mink, women may have yet another incredibly innovate option when it comes to makeup, and yes it also uses 3D printing technology. Stockholm, Sweden-based skincare company, Foreo, has just unveiled MODA, ‘the world’s first digital makeup artist’.
MODA will supposedly integrate cutting edge 3D printing technology with the most advanced real-time facial mapping software on the market. It all starts with a simple, intuitive mobile application where the user can choose from a library of dozens of pre-set looks. Once chosen, the look can be previewed on an image of the users face, and if they like what they see, they simply place their face into the printer, it scans their facial geometries and then 3D prints the makeup onto their skin in just 30 seconds. The website even claims that the mobile app will allow users to browse and select from a library of celebrity makeup looks, replicating the hottest red carpet styles onto their own faces. Can’t find a look you think goes with your facial features? Then the application will do so for you. The ‘Uniquely You’ mode will suggest looks based on an individual’s facial geometries.
The makeup is applied in three steps, using 2,000 very fine nozzles which are able to simultaneously adjust with an accuracy of 40 microns. The first step is a primer which ensures long-lasting coverage as well as protection from UV rays via its SPF formula. The next layer is a foundation which provides highlighting and contouring to the wearer’s face. The final 3D printed layer is high-impact color for the cheeks, lips, and eyes.
The company has yet to release any information on what a machine like this will cost, or when it would become available. The skeptic in me says this may be an early April Fools joke, however, the 3D printing enthusiast in me says this technology is entirely possible, theoretically. If Foreo actually does plan on releasing this product, it will be a complete makeup revolution.
‘3D printing’ has become a buzzword of sorts. The phrase alone attracts media attention like nothing else. Could this be a well timed publicity stunt in order to drive traffic and garner free marketing? Yes it could be. Could this product actually exist? I guess we will have to wait a few more days to find out. What do you think? Is the Foreo MODA 3D printer an actual forthcoming product, or is it one of many April Fools jokes we will likely encounter over the next several days? Discuss in the Foreo MODA forum thread on 3DPB.com. Check out the video below from Foreo discussing this product:
You May Also Like
Safety and 3D-Printed COVID-19 Medical Devices — An Interview with Veterans Affairs
In our previous article on the topic, we mentioned some broad guidelines that seem to have coalesced related to 3D printing medical devices in the face of the supply shortages...
3D Printing and COVID-19, April 8, 2020 Update
Companies, organizations and individuals continue to attempt to lend support to the COVID-19 pandemic supply effort. We will be providing regular updates about these initiatives where necessary in an attempt...
Safety Suggestions for 3D-Printing COVID-19 Medical Parts at Home
In this post, we’re going to delve deeper into the procedures that you could use for making face shields, spare parts and medical parts for COVID-19. Please note that this...
Cellink and Viscient’s Projects Will Aid Pandemic Research
The novel COVID-19 outbreak has altered the world at its core, transforming the foundation of most companies as economies begin to shut down to avoid a healthcare system collapse. In...
View our broad assortment of in house and third party products.