Braskem Launches 3D Printing Materials e-Commerce Platform via Xenon arc

IMTS

Share this Article

A comparative newcomer to the world of 3D printing materials, Braskem (NYSE: BAK) is the largest petrochemical company in Latin America and the largest polyolefins producer in the Americas. This means that, when it did decide to get into the sector, it could do so aggressively by tackling its own niche of polyolefins for additive manufacturing, as well as biopolymers. Now, the company is expanding its market reach farther through the development of a new e-commerce platform from Xenon arc.

Braskem PP filaments. Image courtesy of Braskem.

Braskem3D is a direct-to-consumer materials platform meant to sell Braskem 3D printing materials to small- to medium-sized business (SMB) customers. The site relies on Xenon’s directibility product, a data-driven e-commerce platform that includes a custom storefront, inventory, order fulfillment with integrated tracking, document management, and order support. Jason Vagnozzi, Braskem Commercial Director of Additive Manufacturing, explained exactly what this means:

“Directibility was engineered for client convenience and sustainability,” Vagnozzi said. “All our inventory, logistics, analytics, and client communication systems are integrated into one fully integrated and professionally supported online e-commerce platform. From product discovery through purchase and post-sale support we can deliver a better overall experience for our SMB clients.”

Braskem began releasing 3D printing materials during the COVID-19 pandemic, making its official trade show debut at RAPID 2022. There, it showcased its range of products that included polypropylene, polyethylene, recycled and bio-based polymers for fused filament fabrication (FFF), selective laser sintering (SLS), and high-speed pellet extrusion. A new business-to-business e-commerce platform will certainly elevate its customer experience and visibility. And Braskem isn’t the only chemical company using Xenon products.

The Braskem3D website, powered by Xenon arc.

Among the other banner users of Xenon are 3D printing materials manufacturers Arkema, DuPont, and Cargill, whose NatureWorks brand is the largest manufacturer of PLA in the world. Outside of those three, who are much bigger than AM itself, there are a series of other chemical companies, such as Polyventive, Axalta Coating Systems, and Momentive.

While they don’t necessarily operate in 3D printing, they demonstrate that Xenon may become one of the de facto ecommerce providers for materials businesses for chemical companies. Moreover, they show that platforms like WooCommerce and Shopify may not be sufficient for business-to-business sales. And, when it comes to 3D printing software, we can imagine that the opportunity exists beyond programs for managing parts and printers. Software developers can also target the retail space with data-driven ecommerce sites.

Share this Article


Recent News

Liquid Metal 3D Printing Sector Emerges with Fluent Metal’s $5.5M Investment

3DPOD Episode 191: Amy Alexander, 3D Printing at the Mayo Clinic



Categories

3D Design

3D Printed Art

3D Printed Food

3D Printed Guns


You May Also Like

3DPOD Episode 190: Generative Design for 3D Printing with Novineer CEO Ali Tamijani

Ali Tamijani, a professor in the Department of Aerospace Engineering at Embry-Riddle Aeronautical University, has an extensive background in composites, tool pathing, and the development of functional 3D printed parts,...

Featured

3DPOD Episode 189: AMUG President Shannon VanDeren

Shannon VanDeren is a consultant in the 3D printing industry, focusing on implementation and integration for her company, Layered Manufacturing and Consulting. For nearly ten years, she has been involved...

3DPOD Episode 188: Clare Difazio of E3D – Growing the Industry, and Growing With the Industry

Clare DiFazio’s journey into the 3D printing industry was serendipitous, yet her involvement at critical moments has significantly influenced the sector. Her position as Head of Marketing & Product Strategy...

Featured

Printing Money Episode 15: 3D Printing Markets & Deals, with AM Research and AMPOWER

Printing Money returns with Episode 15! This month, NewCap Partners‘ Danny Piper is joined by Scott Dunham, Executive Vice President of Research at Additive Manufacturing (AM) Research, and Matthias Schmidt-Lehr,...