I think we can all agree that, so far, this year has been incredibly taxing and confusing for us all. Some of us have had their working lives affected in a much more fundamental way still. Industries such as aviation, automotive, and hospitality have been adrift on a storm of uncertainty and changing information and realities.
One of the most affected fields is the convention industry. Dependent on international guests, air travel, people mixing up-close, and a wish to grow business has driven fairs and conventions to be a significant sector worldwide—one that has had a very rocky year with fits and starts. An individual that is well aware of this is Sascha Wenzler, who heads up Formnext for convention firm Mesago.
Formnext is the definitive 3D printing event and brings together tens of thousands from all over the globe each year. This year, Formnext is going all-digital. That announcement rocked the 3D printing industry and has blown a hole in everyone’s marketing calendar. We talk to Wenzler about what the digital Formnext will be like. How will marketeers and companies be able to showcase themselves?
Wenzler mentions an interesting matching solution the company will deploy and how presentations and product launches can take place. We talk about how guests will interact and how discussions will form. We also delve deeper into the taxing year so far. Wenzler tells us with candor how it was for him and his team to endure. He tells us of the changing plans and how he’s proud of the amazing responsiveness and mountains of work done by his team in organizing a Formnext, then switching over to and organizing a blended version and now switching again to an all-digital event.
Wenzler also talks of the future of tradeshows and how Formnext plans to be more relevant year-round. All in all, this was a great talk and we hope that you find it informative. I really wish Sascha and his wonderful team all the best and am looking forward to an all digital but all amazing Formnext!
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