AMS Spring 2023

Janne Kyttanen: Live Entrepreneurship and 3D Printing Value Networks 3D Printing Concrete

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This is a part of a series where 3D printing pioneer Janne Kyttanen explores value networks and 3D printing. He explains what this is here. Essentially the key point is that Janne is trying to explore established businesses through in-depth interviews with market participants. He then wants to see if he can line up significant players in these sectors to together disrupt the businesses. Janne believes that by working together through value networks, long-lasting consortia can play a part in transforming industry sectors. The cool thing is that he will be doing this right in front of our eyes. This is live entrepreneurship and quite the gamble on his part as he shares his explorations and discovery. Janne is trying to explore the world of concrete something superabundant and quite problematic. The first interview was with BAM’s Jeroen Nuijten on 3D printing concrete and another with Robert Niven of Carboncure can be found here.

Now Janne will look at the always exciting topic of…change management? Janne talks to Stephan Mansour. Stephan is a man of many talents and finds himself at a very exciting intersection of fields with a rather unique skill set. He is a developer, project manager, and consummate IT guy who then worked for years for construction companies exploring amongst other things, 3D printing for construction.

Janne says of the conversation,

“Let’s talk about change management! In this episode of 3D value network that’s exactly what we did when I sat down with Stephan Mansoor. Many times great ideas die because the organization is not set up for being receptive to adjustments. The organization would need to go through an immense change management curve in order for them to make these ideas a reality. I can reflect on my younger self about this very topic on multiple occasions and I believe we have all fallen into this trap. Whether the teenager version of you is misunderstood by his parents or your peers at work don’t see the value of your revolutionary idea, you own the communication part. It is your responsibility to give a presentation, which sticks, hits the benefits for all the stakeholders, is timed right for the organization, etc. Change management is a game of song and dance with politics and it is very complex to an old industry like construction to adapt to 3D printing concrete. Tune in to hear from Stephan Mansour what is at stake when trying to introduce 3D printing inside a very established construction company.”

We hope that you enjoy the journey that Janne is taking you on in this emerging series!

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