Nano Dimension’s electronic circuit board 3D printers including the DragonFly 2020 Pro have gained a strong new distributor. This year, Nano Dimension has already been steadily amassing customers and distributors. Today, Nano Dimension announced further expansion of its channel through a new partnership with Fisher Unitech, a provider of 3D printers and 3D product development software.

The Michigan-based Fisher Unitech has been around since 1993 and sells products across 22 states. It has 17 offices and caters to more than 17,000 customers.

“Fisher Unitech’s geographical reach, strong position in key verticals and excellent reputation makes them an ideal partner to accelerate our growth in the United States,” said Simon Fried, President of Nano Dimension USA. “We look forward to a long and fruitful relationship with them.”

As part of the agreement, Fisher Unitech will purchase the DragonFly 2020 Pro and sell it to its expansive customer base. The 3D printer, in combination with electrical and PCB design software, will provide those customers with a complete embedded electronic solution. This partnership is Nano Dimension’s third channel partnership in North America, and will help the Israel-based company reach further with its sales.

“This partnership represents significant growth potential for both companies. Nano Dimension’s technology forwards our mission to fundamentally advance manufacturing in America by adding the most advanced 3D printed circuit board technology to our customers,” said Matt Wise, CEO of Fisher Unitech. “Circuit boards are an essential element of the Internet of Things and smart connected products. Our industry leading clients strive to design, test and launch products faster than the competition and we are excited to bring them another tool to accelerate that process.”

Fisher Unitech also sells Stratasys and MakerBot 3D printers, along with Artec 3D scanners and a variety of software. In addition, the company offers training in the form of SOLIDWORKS classes and professional certifications.

The DragonFly 2020 Pro allows for the 3D printing of functional electronics such as sensors, conductive geometries, antennas, molded connected devices, printed circuit boards and more. 3D printing these devices enables time and cost savings, fast prototyping and short-run manufacturing In addition to the Dragonfly 2020 Pro 3D printer, Nano Dimension also offers several conductive nanoparticle inks and dielectric inks. The company has also announced its plans to develop ceramic 3D printing technology in the future.

NanoDimension is working hard to place itself at the crossroads of IoT and 3D printing. By working hard to win distributors it is building a global channel. Other firms are focusing on the direct model which may leave leads on the table but will get them higher margins. Which is the right choice?

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