3D Systems Appoints New VP of Consumer Products Business

October 25, 2014 by Sarah Anderson Goehrke 3D Printing Business

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3D Systems announced today that they have welcomed to their management team a new Vice President of Consumer Products: Peter Theran will lead the expansion of the company’s consumer products into new retail markets.

South Carolina-Based 3D Systems (3DS) offers 3D printers, parts, software, and materials across several markets, including professional and consumer applications. The company’s Consumer Products business is now poised for growth focused on retail markets.

As the new Vice President of Consumer Retail, Peter Theran is charged with broadening ‘the reach and penetration of 3DS’ latest consumer products, services and experiences including its Cube 3 and CubePro printers and its expanding portfolio of perceptual devices and online Cubify experiences.’

3DS’ Cube 3 printer

Theran comes from a strong background in consumer and retail service that provides a broad base of experience in product management, marketing, sales operations, and market strategy development for new consumer markets. He joins 3DS following 20 years at Bose Corporation, where he managed reseller, retail, and web businesses with $350 million in annual revenues.

Last week, we reported on the new Intel Experience that will be in 50 Best Buy stores in the US. 3DS will be showcasing its products at these Intel Experience locations. The company’s new Cube 3 printers will be printing in the Intel mini-stores at Best Buy, and consumers can purchase the printers online and in select stores.

President and CEO of 3DS Avi Reichental is confiednt he’s found the right man for the job.

“We are thrilled to have a person of Peter’s considerable experience and stellar track record join our senior leadership ranks to lead one of our emerging growth businesses,” Reichental said. “It is fortuitous to have a person of Peter’s caliber at the helm, just as our latest consumer products are shipping. With several inbound retail opportunities at hand and as positive new products reviews abound, the stage is set for accelerated growth.”

With 3D Systems lagging behind competitors when it comes to consumer based 3D printers, this move could provide the company with the experience and expertise needed to take a larger portion of the consumer market, one which is led by rival Stratasys, and their subsidiary MakerBot. Let’s hear your thoughts on this new appointment, in the 3D Systems forum thread on 3DPB.com.