Earlier this week, Sculpteo released the third edition of its annual State of 3D Printing report, which covers additive manufacturing trends with direct input from industry participants. As the report showcases through feedback from nearly one thousand respondents, the 3D printing industry has seen significant growth in recent years, with trends in usage and applications shifting since the 2016 and 2015 versions. I had the opportunity to learn more about the recent report’s findings directly from Sculpteo CEO and Founder Clément Moreau, as we talked through some of the key points raised in this year’s edition.
“I think it‘s very interesting every year, as we see the world is getting more and more serious, there is less and less hype around 3D printing, and more and more reality,” he told me. “Every single discussion we have with people it is getting real, less gadgets, more production.”
There’s one thing that all 3D printing industry reports have agreed on recently, and that’s that this industry is growing and changing shape — and quickly. The still-young industry surrounding additive manufacturing is exponentially dynamic at the moment, and Moreau was thoughtful in providing his insights into the information Sculpteo collected recently.
Sculpteo also recently surveyed metal manufacturing companies, the results of which Moreau shared with us, as metal has been in focus this year. The moves in new technology he highlights now, with Carbon’s high-speed CLIP set to enable customized products made at scale and HP’s Multi Jet Fusion technology featuring an array of production applications and significant expansion and work with numerous materials partners, are indeed shaking things up and causing increasing moves toward adoption and investment. Rates of adoption were a big focus in this year’s report, and we next discussed how this process might move forward. What, I asked Moreau, will it take for further adoption of additive manufacturing technologies among businesses?
“One interesting thing,” he said, “is that metal is of course still very important in the mind of the user and we see that, but SLA is also very important. I was not expecting this to come up so much. In one year, every time we go to a tradeshow, we see only metal 3D printing; every discussion is about aircraft engines, how do we make serious metal parts, make parts of planes, make parts of engines — this is one discussion we see everywhere. But with the people, the message is very, very important, and SLA is getting into the game.”
He continued, “Some things though were not unexpected. We believe a main source of developments is that Carbon and HP deployed very interesting machines and very interesting materials in 2016. This has been very important for 3D printing.”
“This is one of the main questions: what should we make, what should we invent, where should we innovate if we want 3D printing to become a real mass manufacturing technology?” he said.
“It all goes back to the variety of materials. We need the right materials for every application, we need the right option for everyone and for each application. We don’t believe there will be one silver bullet, one machine, one material, to solve everything. Still we think it’s due to variety, what we can afford today, what is available in rigid materials, in flexible materials, one day in conductive materials; these are very important facts. We need to have materials that are exactly suitable for each application, for each vertical. Today, this still is very lacking. Today in the 3D printing world, a lot of people, a lot of machine manufacturers believe there will be one silver bullet.”
He used SLS technology as an example here, noting that “pretty much everyone is using polyamide parts, but if we convert to the reality of using polymers in industry, polyamide is very low; why should we have polyamide on SLS only?” This, he said, was not very logical, and the industry needs to have a material for each application:
“If one needs a stronger plastic than polyamide, let’s have stronger, if one needs cheaper, let’s have cheaper. The solution is to adapt to each problem, we think that’s what’s really lacking today.”
As plastics maintain their dominance among 3D printing materials, a broader variety of offerings can only stand to benefit everyone. Plastic 3D printing technology remains the best understood and most utilized — but of course it could be better still. We’re seeing increasing efforts to enhance materials capabilities, such as with major players in the chemical field from BASF to SABIC working to enhance availability of high-strength and specialized materials. Many of these companies are turning as well to collaborative efforts, working alongside big name companies in additive manufacturing to create compatible, optimized materials.
As 3D printing expands its presence as a global industry, Sculpteo’s State of 3D Printing report looked to the similarities and differences in markets around the world. The 2017 report focused primarily on the markets in the US and Europe, so I asked Moreau how these two markets compared. He told me that the three main markets in additive manufacturing are America, Europe, and Asia, though the Asian markets are not so transparent in operations. They have “low data about Africa or South America.” We looked to the US and Europe for comparisons and contrasts in these two large and well-reported markets, as about 30% of this year’s survey respondents were from the US and 60% reported from Europe.
“One of the interesting facts in difference is in the way people see their own sector, their own industry,” Moreau explained. “Europeans still consider that 3D printing is mainly for prototyping, whereas Americans of course think it is for prototyping, but also see it for mass manufacturing. We also see a big difference in how people envision their competition. Europeans think they are the best of competition, or think they use 3D printing more than competitors, whereas Americans think others use it more, and so there is probably a difference in the way people envision competitors.”
As we looked at adoption across the board, Sculpteo’s user segmentation proved an interesting grounds for exploration; the company’s report categorizes users as either General Users or Power Users, with the latter “defined by its advanced performance in additive manufacturing,” as the report defines it.
“They embrace the potential of 3D Printing and perform better than the General Users. Why do they succeed? They make heavy use of 3D Printing and they use a lot of its many possibilities. To summarize, they are advanced users and high performers,” the State of 3D Printing reports. “The proportion of survey respondents we can identify as Power Users went from 26% last year to 30% this year. This increase shows that the gap is decreasing between the two categories.”
As Power Users are increasing, I asked Moreau his thoughts on the best way for users to move into that category, and the way that exposure to expertise enhances such opportunities.
“From the beginning, we saw there is a group inside the audience of the study, even two and three years ago, this inside audience group that use 3D printing a lot more. Those guys are who we call the Power Users,” he told me. “We try to see are they really using the technology more or are they really more successful in their business, their R&D, their development. What we see this year is more people in technical areas, which means 3D printing is not only in the business world anymore, but there are a lot of engineers with a technical background. This is really something very important to see for us, that there are more technical people going into this game. It’s not only the product marketer or the chief marketer who see 3D printing as a business opportunity, this is a real thing used by engineers today.”
That trend underscores what we’ve been seeing across the board, as reality takes center stage in additive manufacturing. In previous years, a company working with 3D printing technology sounded good — increasingly, they look good, too, as they have something tangible to show. Technical capabilities are catching up with the potential inherent in the technology.
Another major trend emerging lately is, of course, co-creation, which has been a phrase rolling off every tongue lately. It, in fact, ends this year’s State of 3D Printing report, which notes in the final section, discussing the services market: “Enabling co-creation is also a main priority.” So I asked Moreau how he sees co-creation as a growing trend.
“‘Co-creation’ is the new buzzword and will replace ‘mass customization’ very soon,” he said. “The fact that people want to co-create is not really key in the B2C market; in B2B, this is very different. We see customers that create expert teams inside their companies that will take care of adapting design to technology. They will work with real designers of parts and internal customers, working with them to be sure the way they adapt design to technology, and modify design, is in a good way. We think that is what is most important; no one can be an expert in every application… What we see in customers creating expert groups, and working with experts to create, is the co-creation mechanism that allows everyone to benefit.”
Sculpteo itself started as a B2C (business to consumer) company, before moving toward a B2B (business to business) model, because, as Moreau told us previously, businesses “have the greatest need and can benefit the most from additive manufacturing technology.”
One other aspect of this year’s report that jumped out to me was where it called out a contradiction in findings from the latest Wohlers Report, as the State of 3D Printing said:
“On average, our respondents said their budget for 3D Printing in 2017 would be $9504, up from $6132 last year, an average budget increase of 55%. These results contradict the Wholers (sic) Report, which jumped to the conclusion that the market was observing a pause, due to a market growth that went from 25.9% in 2015 to 17.4% in 2016. But our growth indicators clearly show that it’s not the case.”
Moreau noted that the difference in findings on this front came down to a difference both in the way the question was posed and in who was answering that question.
“It is always a question of how do you ask a question and what the people really think when they think of additive manufacturing,” he explained. “We believe the way to answer our question is really thinking global, we believe the way we ask questions to a lot of different types of people of course gives different results than Wohlers. Wohlers tends to be more for industry specialists, which is very important to industry. We also talk to those ‘less important’ to the industry, but who are still key. This will impact the way you see the answer.”
By including a broader swath of respondents, that is, the responses change. While industry growth overall has slowed from recent breakneck gains in year-over-year revenue increases, no one thought that was a sustainable pace for the longer term; rather, fast-paced growth reflects a young industry with increasing options and adoption. Indeed, much of the slowdown noted in the Wohlers Report was traced back to the industry’s two largest suppliers; removing them from the growth rate, it jumped from 17.4% to 24.9%. The increases Sculpteo highlights are on an individual use case basis, as individual companies’ investment into additive manufacturing rises. This is not an apples to apples comparison, per-company budgets and industry revenues, but both factors are indicative of the health and growth of an industry — and both ultimately do show that growth is still more than healthy.
With all the changes in dynamic and shape of the 3D printing industry, such reports as the State of 3D Printing remain a valuable resource. Annual updates in such reports provide regular updates of the state of being, though even the experts often note that the industry is changing so much lately that it is almost impossible to even name every factor at play, much less analyze what each new player and new technology might bring to the table.
That said, I asked Moreau about his expectations for the coming year in additive manufacturing — a tricky prediction, to be sure, but important in a forward-looking field.
“One thing of course that we cannot see in the report, but that we think is very important, in 2017 we should see real solutions coming. It is important to see users not very aware of this, because they are not aware of the need for better software. It will take a little time for them to understand what is the value of the software. What we see from inside and from big software brands, we believe 2017 will be the year of software. 2015 was the year of SLA and 2016 of metal; next year’s conversation will be about software — integration of software, better simulation tools, more solutions,” he told me. “This is something we think should happen next year.”
For its part, Sculpteo has been dedicating resources to bettering software options; the last time I spoke with Moreau, at CES in January, he took me through a run-through of their newest solutions in software for metal 3D printing, demonstrating the Agile Metal Technology platform. Software does need to stay in focus for the machines and materials emerging in 3D printing to live up to their built-in potential, and is indeed key to the growth of the overall industry.
As the state of 3D printing continues to change and reform with new technologies, new offerings, and new adoptions, reports such as this from Sculpteo will remain critical to participants’ understanding of where the industry is now — and where it’s going. We look forward to continuing to speak directly with those behind such efforts to provide details right from the source. Discuss in the Sculpteo forum at 3DPB.com.[CES Photos: Sarah Goehrke]