Italian industrial 3D printer manufacturer Roboze, which just last month introduced its new and improved Roboze One 3D printer and announced that the CTC would evaluate its materials and provide feedback on how to develop them for aerospace, has been rapidly expanding all across the globe. In the last year, the company has announced partnerships with and expansions into Asia, India, Poland and the Nordic region, the Benelux region, the UK and Ireland, and the Balkan Peninsula. Roboze also told 3DPrint.com at formnext 2016 that it was also hoping to expand to the large US market by opening a branch here, and that it was already hiring on the east coast.
That hope is now a reality, as Roboze is celebrating the inauguration of its new operating office today in New York City. This will be the company’s second operating headquarters, and will not only satisfy American industry demands, but also solidify the company’s presence in the US. The new center, which is located in Manhattan at 488 Madison Avenue, lines up with Roboze’s strategic business plan of international expansion, which really got underway when Gil Lavi was appointed as the company’s Global VP for EMEA expansion.
Alessio Lorusso, Roboze CEO and founder, said, “The opening of Roboze INC represented a natural process given the huge demand of our advanced solutions for the American industry. This new adventure will bring us closer to our American customers, reinforcing at the same time our distribution channel.”
The American Roboze Inc. will work side by side with its Italian parent company Roboze Srl to offer trusted, reliable solutions to the American market, and both the Roboze One and the Roboze One+400 3D printers, which are dedicated to producing end-use components with techno-polymers, will be hosted in its showroom. The opportunity for the US market to see its industrial 3D printing solutions up close and personal will allow the Italy-based Roboze to work on increasing its commercial United States network.
Lorusso explained, “During these last few months we’re creating a team of experts designed to manage the increasingly huge demand of American SMEs.”
You can see Roboze’s unique beltless 3D printing solutions at work in several different fields and applications, like aerospace, aviation and defense, and for functional prototyping, end-use applications, and metal replacement; Roboze recently partnered with Polymertal, so the Israeli company could apply its plating process to Roboze’s techno-polymer materials, focusing specifically on CARBON-PA, PEEK, and PEI.
Roboze Srl, with Lorusso as President and CEO of the Board, owns 100% of American Roboze Inc., and Roboze board member Paolo Siniscalco will be sharing his vast experience from within the finance industry in both the Italian headquarterts and the new US office in Manhattan; other board members, and territory managers for both American coasts and Central America, will be nominated once the dust settles from today’s inauguration. Additionally, Roboze is carefully choosing a selection of professional partners, from the dozens of specialized US resellers who have asked to commercially represent the company’s brand, so it can plan a long-term strategy for its current and future solutions.
Roboze Inc. will be managing the brand’s commercial and post-sales operations, and will also help to significantly accelerate its communication with existing additive manufacturing partners like GE Global Research, and any future American partners. A second office location in Silicon Valley is also planned, to put Roboze Inc. closer to its more high-tech customers that reside on the West Coast.
“We want to leave the strong mark of our capabilities and Roboze incomparable technology. It’s going to be interesting to face this new reality, seen as a new point of departure for the development of our present and future products,” said Lorusso. “The USA will be our second home, we want to bring there the Roboze brand and our technology, which is able to print, with unbeatable accuracies, advanced techno-polymers for metal replacement and end-use applications.”
Next week, Roboze Inc. will be attending the RAPID + TCT event in Pittsburgh for the first time, so stop by booth #850 to hear all the latest about its US expansion. Don’t forget, 3DPrint.com will also be attending RAPID, and will be bringing you all the latest 3D printing news from the showroom floor, including insights from Gil Lavi. Discuss in the Roboze forum at 3DPB.com.
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