Roboze Appoints Gil Lavi as Global VP for EMEA Expansion

Southern Italy-based Roboze is an interesting company in the global 3D printing landscape, proposing its high grade Roboze ONE 400 and the new ONE+ 400 3D printers at a very affordable price. Over the past year the company has been seriously focusing on international expansion and the arrival of Gil Lavi, a historic figure of the Israeli (Objet) 3D printing scene, plays right into this objective.

Gil Lavi joins Roboze as VP Sales & Business Development, with the goal of building and managing the company’s global distribution channels and strategic alliances. He has spent 10 years in the “digital 2D printing world”, from Indigo (HP) to Scitex (two of the companies where many current Stratasys managers hail from). Gil Lavi added another dimension to his professional life when, in 2006, he joined Objet (now Stratasys), starting as Regional Channel Manager to become the EMEA Strategic Accounts Director of Stratasys.

Gil Lavi, now VP Sales & Business Development at Roboze

“I had the honor of joining the company when it was still a small startup on the way to becoming a true 3D world leader, a public traded company with a market cap of several billions,” Gil Lavi said. “After 10 amazing years, I left the company seeking my next adventure in this fascinating industry. As a long-term player, I was looking for technologies that will have the right offering customers were looking for – professional yet affordable. Out of this understanding, and taking into consideration the changes this industry was going through, I examined dozens of companies, most of which were young start-ups.”

Over the past several years, many new desktop 3D vendors joined the market, offering affordable and easy-to-use 3D printers.

“Today, the market has become pretty crowded leading some vendors to mainly focus on pricing, others on a vast variety of materials. All in all there are pretty good desktop printers out there,” Lavi said.

Roboze captured Gil Lavi’s attention for several reasons.

“First and foremost,” Gil explained, “the team I met had the spark in their eyes I was looking for. Second, the company’s one-of-a-kind 3D printing technology offers a true benefit – the ability to produce accurate and high quality parts from a variety of materials, including high thermoplastic materials – all at reasonable costs. Third, after successfully installing hundreds of 3D printers in Europe, the company was looking for ways to expand their global business activity.”

The new Roboze ONE+ 400 3D printer

The Roboze ONE is a desktop printer with a unique and patented technology that enables users to produce accurate and high quality parts. It is positioned above most of the standard 3D printers on the market today, offering a professional yet affordable tool. Furthermore, the Roboze R&D team managed to develop a breakthrough printing capability of high-end thermoplastic polymers, which were available until today only with professional high-cost production printers. The RobozeOne+400, which is soon to be released, will be one of the most advanced desktop printers in the market, capable of reaching extrusion temperatures close to 400° C.

“The combination of a young and enthusiastic team together with a superior technology is what it takes of face the challenges of this industry, offering unique solutions with real added values,” Gil Lavi concluded. “This is what this market is looking for, today and in the foreseeable future. Therefore, I decided to join the company out of the belief  that Roboze will be a leading player in this market.”