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Nowy_Styl_Group_Logo.svgI’ve always found furniture design to be interesting. It’s easy to say that there’s only so much you can do with a chair or a couch, but a perusal of some of the more creative design companies out there says otherwise. Polish company Nowy Styl Group is the third largest manufacturer of office furniture in Europe, and they haven’t gotten to that level of success by being ordinary. Their originality shows in their designs, such as a modular, noise-blocking couch or a dynamic bar stool, as well as in the materials they use, like recycled plastic and wood waste.

The Nowy Styl Group currently produces six brands and has branch offices in 17 countries that serve customers in 100 countries across the world. They’ve been around for over 20 years, and like most companies that have maintained successful businesses over a long period of time, they’ve had to constantly adapt to, and take advantage of, changing technology. This week, the company announced that they’re now utilizing powerful, comprehensive software from Dassault Systèmes to enhance and improve their design and development processes.

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Dassault Systèmes has been drawing in some huge corporations as clients since they launched their massive 3DEXPERIENCE platform; just last week the Airbus Group announced that they were extending the platform’s Co-Design to Target industry solution to their additive manufacturing program. Nowy Styl will be leveraging the My Product Portfolio industry solution, also based on the 3DEXPERIENCE platform, to accelerate the development of new products and to increase their innovative and customized design capabilities.

“Each of our customers has specific needs requiring individual analysis, space planning and customized production and we pride ourselves on concepts that balance design and engineering,” said Tomasz Bardzik, CTO of Nowy Styl Group. “Dassault Systèmes’ industry solution experience helps our technical departments, personnel, partners and suppliers better communicate and monitor and detect issues early in the development process to optimize product quality.  These capabilities reduce development and manufacturing time and costs and improve our time to market.”

logo_3DS_dassaultMy Product Portfolio, like its fellow 3DEXPERIENCE solutions, enables designers to virtually simulate and test products and designs, which eliminates waste by reducing the amount of physical prototypes needed and speeds up the entire iterative process. Product demonstrations can also be given virtually and remotely to clients, and designers can more easily work collaboratively with both clients and colleagues. Solutions like this are especially valuable for corporations of Nowy Styl’s size; a digital environment where global partners can work together at any time greatly reduces wasted time and coordination headaches.

stool“Innovative and dynamic hard goods companies like Nowy Styl Group can benefit from intuitive technology environments that offer a new experience in collaborative innovation for engineered products,” said Susan Olivier, Vice President, Consumer Goods and Retail Industry, Dassault Systèmes.  “‘My Product Portfolio’ brings mechanical engineering, enterprise collaboration, production configuration and program management applications to imagine, design and deliver the right products to their customers.”

More and more business is taking place in the virtual world, especially when it comes to design and prototyping. Dassault Systèmes is making it a lot easier for global corporations like the Airbus Group and the Nowy Styl Group to be more efficient and to stay on top of their respective industries. Discuss further in the 3DEXPERIENCE forum over at 3DPB.com.

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