We are seeing entire markets slowly turned upside down, thanks to the customization aspects offered through 3D printing technologies. Traditional manufacturing methods churn out thousands or even millions of the same sized products, and companies typically have a ‘one size fits all,’ or perhaps ’15 sizes fit all’ ideology. The facts are that everyone is different. Whether it be shoe size, waste size, bust size, or head size, human beings do not fit into certain molds.
For example, when you go to by new shoes, you have to choose the size which ‘fits best,’ not the size which actually fits perfectly. Even if your foot is a certain length which fits perfectly into a given shoe size, that doesn’t mean it will fit width wise, or have the proper arch support. This is why we have seen several companies launch with the vision of 3D printing shoes which are exact fits.
Just like with shoes, this is also the case with bras. One startup company, founded by a woman named Qian Jin, called Joyfit is trying to customize the bra buying experience. Jin who has a ph.D in chemistry at Columbia University in New York, has a vision of using 3D printing to make bras more comfortable for women around the world. According to the company their “Joyfit bras are able to enhance the breast curve according to the customer’s shape profile as well as her request in padding, lifting and coverage levels.”
The way Joyfit works is actually fairly simple. A customer will download a mobile application, in which a panoramic video is to be taken of their upper torso. Joyfit makes sure that all videos remain confidential and secure. Once the video is taken, the customer can now use Joyfit’s interactive application to visualize various sizes, as well as pushing effects, by simply adjusting the topography of bra inserts via the software. When they find the perfect fit, they will upload the video as well as their choices they have made to the cloud. At this point, the system will crunch the data, while analyzing the video, to come up with the perfect dimensions for a final 3D print of custom silicone inserts. The inserts are then easily placed inside of a custom made outer bra shell.
It is estimated that between 80-85% of women are currently wearing the wrong size bra. In doing so, they could be doing serious harm to their posture, as well as having to deal with possible neck, back, and shoulder pain, due to improper support. Customization via 3D printing, within this market, is certainly needed. Whether women will feel comfortable enough to take part in such a process is yet to be seen.
Joyfit aims to quickly move forward with this initiative, however, they are looking for seed capital on a funding site called istart.org, in order to get started. They would like to come to market offering their customized 3D printed bras for just $99.99, and eventually hope to expand Joyfit, to not only offer other 3D printed wearable products, but also integrate wearable devices, such as biosensors, and diagnostic tools within their 3D printed products. The company is seeking funding of $300,000 for a 10% stake in the business on istart.org.
Would you consider having your bra customized via 3D printing? Let us know your thoughts in the Joyfit 3D printed bra forum thread on 3DPB.com.
Subscribe to Our Email Newsletter
Stay up-to-date on all the latest news from the 3D printing industry and receive information and offers from third party vendors.
You May Also Like
3D Printing Webinar and Event Roundup: December 3, 2023
We’ve got plenty of events and webinars coming up for you this week! Quickparts is having a Manufacturing Roadshow, America Makes is holding a Member Town Hall, Stratafest makes two...
Ricoh Partners with Materialise to Enhance 3D Printing in Hospitals
Ricoh (TYO: 7752) announced a partnership with Materialise (Nasdaq: MTLS) at the Radiological Society of North America (RSNA) 2023 event. This collaboration aims to make 3D printing more accessible and...
World’s First Whole-Eye Transplant Enabled with Materialise 3D Printing Tech
In an extraordinary medical achievement, Materialise (Nasdaq: MTLS) has played a crucial role in the world’s first successful whole-eye transplant, including a partial face transplant from a single donor. A...
Ricoh’s Vision for Medical 3D Printing: An Interview with Managing Director Gary Turner
In the last decade, 3D printing has steadily carved its niche within the medical sector. Incorporating the technology is a testament to the ever-evolving nexus of technology and healthcare. As...
Upload your 3D Models and get them printed quickly and efficiently.