Social media and e-commerce has made it so easy to order almost anything you want or need online. Consumers expect to compare prices, quickly and easily, on any device, from anywhere in the world. Customers want to place an order, pay and wait for it to arrive.
Online shopping should be that simple. A few clicks should be all it takes.
Except for customers in the 3D printing sector, according to independent research and our own experiences.
Berenschot consultants, a tech-focused consultancy, tried an experiment in 2014, to see how easy it is to order ABS Clips (designed to hold up presentation paper on a clipboard) through fifteen 3D printing platforms.
All they wanted was to order 30 decent quality clips, for a reasonable price, with the same ease they would order anything else online.
Anything But Simple
The consultants at Berenschot conducting this experiment were evaluating these 15 platforms within the following criteria:
- the overall experience
- the way the platform demonstrates credibility
- information on materials offered and printing method used
- the terms & conditions
- the ease of the ordering process
The results were disappointing:
“It is fair to say that in real life we would have abandoned the process in eight of the fifteen cases.”
The following problems were encountered:
- Slow response times for quotes (when they wrote this article they were still waiting on three quotes, weeks after making an initial enquiry);
- Wide variation in price and quantity (from €8.47 and €165.00);
- A shockingly high, 66.666% failure rate, since they could only order from five of 15 platforms;
- They ordered 30 clips per platform, but only received 37 in total (missing 113 from the 150 ordered);
- A high failure rate once the printed ABS clips were received: Some were dead on arrival. Others failed in practice. The most expensive weren’t the ones that worked most effectively.
After this test, Berenschot recommends 3D printing firms start to consider the following more seriously:
- Clarity of Message and Service offering. Make sure that customers know what they can expect by providing them with a sitemap, options, clear description of the ordering process, terms and conditions.
- Guidance and advice on different file formats and materials that are offered will help consumers to choose which of these fit their design best. Allow customers to have a closer look at the printing process increase credibility and their confidence in what is being offered.
- Personal attention and customer service. Provide guidance, an FAQ section and quick response to questions. Give them the ability to get a quote and pay as quickly as possible.
- Professionalism. It seems so simple: paying attention to accuracy in spelling, grammar, a user-friendly web experience and customer positive reviews; all increase confidence for customers.
The industry has the potential to change the nature of manufacturing. But, only if we spend more time delivering great service every time.
Customers want service; they want a simple ordering process and products delivered at a high quality for a good price. Otherwise, they will give up on 3D printing altogether.
You May Also Like
Harvard Researchers Developing a New Way to 3D Print Organs
Imagine your own heart for a second. Then try to figure out how many cells it has. It’s not that simple. Some cells are very easy to spot while others...
Sharing Knowledge With CELLINK’s Ambassador Program
Creating a sharing ecosystem for research projects in bioprinting is key to making scientific findings reproducible and enabling fellow scientists and engineers to contribute to the evergrowing biotechnology community worldwide. With...
Interview with Seok-Hwan You of Rokit Healthcare on Bioprinting
When Seok-Hwan You founded Rokit Healthcare the company was one of the first worldwide to be able to 3D print PEEK and other high-performance materials. It quickly grew to dominate...
Charles River Associates International on Bioprinting
Charles River Associates International is a company that advises governments, law firms, and companies on weighty strategic matters and issues related to specific expertise that the company has. CRA may...
View our broad assortment of in house and third party products.