reBUTTON Launches on Kickstarter — 3D Printed Buttons & Cuff Links for a Fraction of the Cost
Although 3D printed clothing has not yet come close to becoming a mainstream form of apparel, the technology certainly has promise as new materials make way for new applicable uses. I imagine that the adoption of such clothing manufacturing techniques will be a slow, gradual one, first with small components, or a piece of apparel being 3D printed, and eventually the entire article of clothing. Clearly it’s going to be years before we have mainstream clothing manufacturers simply printing a shirt or a dress out for their customers–however, the initial phases of such a future have already begun.
A new company called reBUTTON, based out of Houston, Texas, and founded by a man named Anthony Obodoechina, has abruptly emerged on the scene via a Kickstarter crowdfunding campaign. reBUTTON aims to redefine luxury clothing accessories, and they are starting with a simple button.
“We were inspired to create reBUTTON after realizing the cuff links my best friend and I wanted to purchase for his wedding retailed for $400,” Obodoechina explained to 3DPrint.com. “So we decided to 3D print a matching pair. I worked at Hewlett Packard PC and Printer division at the time (Early 2014) and so i used my network to help prototype the first samples in plastic. Following several iterations of the cufflinks, the product morphed into an idea for a shirt accessory. I felt the dress shirt was a boring product and I wanted to try to make it more exciting and unique.”
The reBUTTON system incorporates a plastic printed button which is stitched onto the shirt or other article of clothing. The button has a unique design to it, allowing for customized accessories to easily be attached via a screw-in system. These accessories can also be 3D printed in practically any metal or other material you desire via 3D printing services such as Shapeways and Sculpteo, among others.
“We manufactured our final samples of the cufflinks and shirt button via Shapeways in 14k gold plated metal,” Obodoechina told us. “The outcome was a better polished product that is 90% cheaper than the suggested retail price of $400 offered by major luxury brands. We have decided to pursue the shirt accessory idea because we have a patent pending on the button functionality.”
The company now seeks to raise the necessary capital required for a full-scale launch. To do this they have created a Kickstarter campaign where they seek to raise a total of $50,000 by July 17. To do this they are offering rewards which range from a package of the base buttons with files so that backers can 3D print accessories to shirts that already have the base buttons attached.
If this idea takes off and the company receives enough funding to move to the next level, they already have plans for expanding the idea, thanks in part to 3D printing.
“We think reBUTTON could expand to other forms of clothing (blouses, dresses, sweaters) and certainly beyond luxury brands to possibly our favorite sport teams or our alma mater as an example,” Obodoechina explains. “3D printing allowed us to iterate very quickly and cheaply, which is the major benefit of this innovation.”
Let us know if you’ve backed this innovative new product on Kickstarter. Discuss in the reBUTTON forum thread at 3DPB.com. Check out the Kickstarter pitch video below:
You May Also Like
3D Printing News Briefs: October 18, 2019
The stories we’re sharing in today’s 3D Printing News Briefs run the gamut from materials to new printers. Altair has launched its new industrial design solution, and Remet opened a...
DyeMansion Completes Beta Testing of VaporFuse Surfacing Technology for 3D Printed Parts
3D printing offers a world of infinite potential for innovation, as well as combinations of materials and finishing processes. DyeMansion is just adding to all that goodness now with VaporFuse...
Dow, German RepRap, & Nexus: 3D Printing Colored Liquid Silicone Rubber Parts
Earlier this year, chemical company Dow created a versatile liquid silicone rubber material, called SILASTIC 3D 3335 LSR, which has a low viscosity and is perfect for applications such as...
3D Printing News Briefs: October 10, 2019
We’re talking about events and business today in 3D Printing News Briefs. In November, Cincinnati Inc. is presenting at FABTECH, and Additive Manufacturing Technologies and XJet are heading off to...
View our broad assortment of in house and third party products.