One sign that 3D printing is really beginning to make an impression, is the fact that large companies spanning around the globe are beginning to utilize the technology within their marketing campaigns. While 3D printing has been making an impact for decades within many large corporations, it has only recently gained traction as a mainstream marketing tool.
Today, well known and well respected Dutch brewing company, Heineken took a leap into the 3D printing marketing space by unveiling 3D printable design files specifically targeting fans of the UEFA Champions League. The Champions League is an annual football/soccer competition which is organized by the Union of European Football Association (UEFA). It is considered to be one of the more prestigious tournaments in the world. The Quarterfinals just were completed last week, leaving four teams remaining in the pool; Real Madrid, Juventus, FC Barcelona, and FC Bayern Munchen.
In honor of the Champions League and their fans, Heineken has teamed with 3D printing repository Cults3D to bring several very unique 3D printable objects to fans around the world.
“The brand has released a set of 3D model accessories for football fans,” Co-founder of Cults3D, Hugo Cults tells 3DPrint.com. “So, they can 3D print their own Heineken ‘Ice Bucket’, ‘Coaster’ or ‘Bottle Opener’ to perfectly enjoy the UEFA Champions League.”
The unveiling of these unique 3D printable files, being referred to as the “3D Printable Match Pack”, is part of Heineken’s #ChampionTheMatch campaign, which looks to build upon the success of last season’s award-winning #ShareTheSofa campaign. Debuting during the knockout stage of the tournament, #ChampionTheMatch looks to grab the attention of fans through in-game Twitter discussion, and more.
These 3D printable designs are completely free to download and should print out nicely on virtually any 3D printer. They have been designed by a renowned Dutch designer, and feature the Heineken logo and name.
This is really an interesting promotion by Heineken, one which targets an audience that probably still remains a bit unfamiliar with 3D printing. How many of these UEFA football fans actually own or know someone that owns a 3D printer? It should be interesting to follow this campaign, and see what kind of interest it generates not only for Heineken and the Champions League but for 3D printing in general.
Have you downloaded and printed these Heineken products yet? We’d love to see your results. Discuss in the Heineken 3D printing forum thread on 3DPB.com.



Subscribe to Our Email Newsletter
Stay up-to-date on all the latest news from the 3D printing industry and receive information and offers from third party vendors.
You May Also Like
ICON Tackles Affordable Housing at SXSW 2023 with 3D Printing Competition
Construction firm, 3D printer manufacturer, or both? No matter its formal category, the Austin-based construction technology company ICON is, above all, at the forefront of the digital possibilities of additive...
GE to Invest Nearly $500M in US Manufacturing, Including 3D Printing
In the latest signal that the pillars of US industrial output are serious about building on last year’s growing momentum to reshore the nation’s manufacturing, GE announced that it plans...
COBOD Machines 3D Printing a House a Week in Kenya
COBOD, the Danish additive construction (AC) firm, has announced that the company’s printers are being used in Kenya to create the world’s largest community of printed affordable housing — topping...
Is 3D Concrete Printing Making its Mark on Commercial Construction?
What do schools in Africa, record-tall wind turbines, disaster-resilient army dwellings, hotels made of sand, and construction projects on the moon all have in common? If you said “3D printing,”...
Print Services
Upload your 3D Models and get them printed quickly and efficiently.