One sign that 3D printing is really beginning to make an impression, is the fact that large companies spanning around the globe are beginning to utilize the technology within their marketing campaigns. While 3D printing has been making an impact for decades within many large corporations, it has only recently gained traction as a mainstream marketing tool.
Today, well known and well respected Dutch brewing company, Heineken took a leap into the 3D printing marketing space by unveiling 3D printable design files specifically targeting fans of the UEFA Champions League. The Champions League is an annual football/soccer competition which is organized by the Union of European Football Association (UEFA). It is considered to be one of the more prestigious tournaments in the world. The Quarterfinals just were completed last week, leaving four teams remaining in the pool; Real Madrid, Juventus, FC Barcelona, and FC Bayern Munchen.
In honor of the Champions League and their fans, Heineken has teamed with 3D printing repository Cults3D to bring several very unique 3D printable objects to fans around the world.
“The brand has released a set of 3D model accessories for football fans,” Co-founder of Cults3D, Hugo Cults tells 3DPrint.com. “So, they can 3D print their own Heineken ‘Ice Bucket’, ‘Coaster’ or ‘Bottle Opener’ to perfectly enjoy the UEFA Champions League.”
The unveiling of these unique 3D printable files, being referred to as the “3D Printable Match Pack”, is part of Heineken’s #ChampionTheMatch campaign, which looks to build upon the success of last season’s award-winning #ShareTheSofa campaign. Debuting during the knockout stage of the tournament, #ChampionTheMatch looks to grab the attention of fans through in-game Twitter discussion, and more.
These 3D printable designs are completely free to download and should print out nicely on virtually any 3D printer. They have been designed by a renowned Dutch designer, and feature the Heineken logo and name.
This is really an interesting promotion by Heineken, one which targets an audience that probably still remains a bit unfamiliar with 3D printing. How many of these UEFA football fans actually own or know someone that owns a 3D printer? It should be interesting to follow this campaign, and see what kind of interest it generates not only for Heineken and the Champions League but for 3D printing in general.
Have you downloaded and printed these Heineken products yet? We’d love to see your results. Discuss in the Heineken 3D printing forum thread on 3DPB.com.