Crowdsourcing 3D Printing Prototype Testing and Development with Bhold Labs
The prototyping process for developing new products, while necessary, is still a long, expensive and often laborious process. When you think about how often a product needs to be redesigned after early prototypes failed to work or look as intended it’s almost shocking that new products are created at all. It isn’t uncommon for even the smallest of products to run through dozens of prototypes with twice as many design revisions being made. Even with timelines sped up with the use of 3D printing and rapid prototyping, the strain on companies and designers can be both financially and mentally draining.
Beyond any associated cost or design challenges there is still a chance that the designers are missing a major flaw that could cost a company millions of dollars if their product is sent to market. Even with multiple prototypes there is no guarantee, it is entirely possible that the people working on a design are missing something obvious that could prevent their product from working as intended. The risk associated with launching new products is the primary reason why many of the objects that we use every day aren’t always as functional or reliable as they could be.
When it comes to digital products like software or video games, the industry has a pretty good system in place to prevent poorly designed products from hitting the market. Beta releases are not uncommon, and they cast a wide net to pull in dedicated users to test early or revised versions and help find flaws or glitches that the design team may have missed. As a former Google employee who helped develop Google Chrome, Google Plus and Google Wallet, Bhold founder Susan Taing is quite familiar with the process and came up with the idea of using 3D printing to apply the beta testing model to the development of the physical products that she sells.
Bhold Labs gathers a dedicated group of product testers from all over the world and distributes 3D printable files for many of Bhold’s products, allowing them to print them out and test how they work in real world conditions. Products like iPhone holders, travel hooks and cord management devices are all evaluated for flaws by their network of volunteer testers, who provide their feedback with an easy to define and organize reviewing system. They are simply asked a series of questions about how the product worked, how they used it and the quality of the design using number rankings.
When Taing first started using her 3D printer to design and build small products she initially just asked friends to try them out. While they often provided her with invaluable feedback, she was aware of the fact that it was an unreliable and unsustainable testing model so she decided to broaden her testing group. She announced the Bhold Labs open-access beta testing initiative in 2014 at Maker Faire and invited anyone with a 3D printer to download and test her line of Bhold products. She quickly grew her circle of beta testers from a handful to hundreds, each with a different perspective and experience using her product. With this beta process her products can often go through almost a hundred different iterations before she settles on the final product design to be mass produced and sent to market.
While most of her products are made using traditional manufacturing technologies, she does sell 3D printed versions of many of her designs through Shapeways. Taing hopeful that eventually 3D printing will allow her to simply sell digital versions of many of her products, but she doesn’t think that the quality is consistent enough, nor are there enough materials available. But 3D printing still remains a major part of her product development cycle, and she recently partnered with Dutch 3D printer manufacturer Ultimaker to allow anyone with one of their printers to access her product prototypes.
Here is a brief video about some of the Bhold products available:
You can find the entire catalogue of Bhold products here, and you can sign up for Bhold Labs beta testing program here. Tell us your thoughts on this new service in the Bhold 3D Printing Tester Service forum over at 3DPB.com.
Subscribe to Our Email Newsletter
Stay up-to-date on all the latest news from the 3D printing industry and receive information and offers from third party vendors.
Print Services
Upload your 3D Models and get them printed quickly and efficiently.
You May Also Like
3D Printing Financials: Velo3D Looks to Bounce Back with Defense Deals
Velo3D (OTCQX: VLDX) is working hard to get back on track. The metal 3D printing company brought in $9.3 million in revenue during the first quarter of 2025, slightly below...
Formlabs CEO Says Company Is Caught in US-China Trade Fight
Max Lobovsky, the CEO and co-founder of Formlabs, raised concerns about the challenges his company faces due to ongoing global trade tensions, particularly between the United States and China, in...
University of Illinois Launches AM Research Center with $8M DoD Backing
The Department of Defense (DoD) has awarded $8.15 million to the University of Illinois Urbana-Champaign to support the establishment of an additive manufacturing (AM) research center at the Grainger College...
3D Printing News Briefs, May 3, 2025: Executives, Awards, & a 3D Printing Factory
We’re focusing on additive manufacturing business news today, as both Velo3D and PostProcess Technologies announced changes to their Boards of Directors. Sandvik Metal Powder has a new president, and Klas...