AMS 2025

3D Systems Acquires Digital PlaySpace

RAPID

Share this Article

3D Systems has been on a roll lately when it comes to acquisitions and partnerships. One area which seems to be important for the company is the gaming industry. Just last week, 3D Systems announced a partnership with Hasbro, one of the largest toy makers in the world. This trend has continued today.

doll1This morning, 3D Systems (NYSE:DDD) announced that they have acquired Digital PlaySpace, a company which is known for their interactive games such as Digital Dollhouse and Dreamhouse Designer. Both games incorporate 3D designs into a fun, social, educational gaming experience.

doll2

Jesyca Durchin, CEO Digital Playspace

Digital Dollhouse, which has over 525,000 members worldwide, seems to be a great fit for 3D Systems, as the game already enables players to use 3D printing to create an actual 3D dollhouse with custom furnishings. In fact, the online video which promoted Digital Dollhouse featured a 3D Systems’ Cubify Cube printer in it.

Digital Playspace was founded by Jesyca Durchin, who has an extensive background in games, as well as being a key adviser for Disney Theme Parks, in which she helped with brand-sponsored exhibitions targeting women. Jesyca issued the following statement regarding the acquisition,

“We are thrilled to integrate our virtual and actual play experiences directly into the 3DS Cubify platform. Our vision is to deliver a ‘3D PlaySpace’ for everyone. The immersiveness and fun of our PlaySpace experience enhances brand recall and loyalty, enabling brands and retailers to connect with consumers in a whole new way. We designed Digital PlaySpace from the bottom-up for publishing flexibility and scalability, and 3DS is the perfect home for our growth.”

3D Systems appears to be venturing into mainstream markets, trying to acquire and partner with companies which have mainstream brand recognition.  In doing so, they hope to create significantly more demand for their consumer based 3D printers like the Cube.

“We are excited to have Jesyca and her entire Digital PlaySpace team join our Cubify platform, enabling millions of new users to connect with family, friends and favorite brands in more immersive and socially creative ways,” said Cathy Lewis, Chief Marketing Officer, 3DS. “Digital PlaySpace’s ability to customize and rapidly publish mobile and web 3D printable content provides a differentiated value proposition for brands and consumers alike.


Talk About This Acquisition.

Share this Article


Recent News

3D Printing Webinar and Event Roundup: February 9, 2025

3D Printing News Briefs, February 8, 2025: Partnership, Post-Processing, & More



Categories

3D Design

3D Printed Art

3D Printed Food

3D Printed Guns


You May Also Like

Sponsored

MX – Machining Transformation: Revolutionizing Manufacturing with Additive Technologies

The machining industry is experiencing a profound transformation, propelled by four key trends: Process Integration, Automation, Digital Transformation (DX), and Green Transformation (GX). Central to this evolution are Additive Manufacturing...

Sponsored

The Role of Multiplatform Solutions in Advancing Industrial Large Format 3D Printing

The past tumultuous year in the additive manufacturing industry have led to highs and lows for several companies. The magic recipe that continues to appear to lead to continuous growth...

3D Printing News Briefs, January 25, 2025: ESG & Sustainability, Layoffs, Furniture, & More

We’re starting off with some event news in today’s 3D Printing News Briefs, as AMUG has announced the keynote speakers for its 2025 conference, and Dyndrite starts its World Tour...

Sponsored

Investing in Tooling Innovation is Key to Reshoring Success

Outsourcing and retirement have dramatically shrunk the manufacturing workforce in the U.S., creating a challenge to efforts at reshoring production production. Pictured here is a toolmaker assembling an injection mold,...