AMS Spring 2023

Wolfprint 3D Launches Business Initiative to Integrate Humanity Within Virtual Reality

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wolfprint-3d-logo-2Two and a half years ago, a group of childhood friends from Estonia joined together to form Wolfprint 3D, a startup that is now on a dedicated mission to use 3D scanning as the connector between virtual reality (VR) and our actual reality. But back in 2015, Wolfprint 3D had a completely different focus, including an interesting but endearing service that allowed parents to have their unborn fetus scanned and 3D printed in full color. During that time, Wolfprint 3D also utilized their full body 3D scanning studio to create video game characters, custom mannequins, and 3D printed figurines.

Wolfprint 3D soon expanded their team from a couple of longtime friends to 16 employees, and opened offices in both Tallinn, Estonia and Los Angeles, California. Their highly detailed full body 3D scanning studio eventually led to them to produce a highly detailed automatic 3D scanner booth designed for the consumer market. Unfortunately, the startup soon realized that their product did not meet the current market demand, causing their business to nearly go under. But now, Wolfprint 3D is utilizing that knowledge, along with the lessons learned, and refocusing on connecting humanity with the booming virtual reality industry. This time around, the Estonian startup has transformed their 3D scanning technology prowess into a 3D photo booth vending machine of sorts, one that is easy to operate and produces stunningly high-quality 3D scans.

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Wolfprint 3D’s scanning booth

The Estonian startup’s latest initiative aims to create ultra-realistic avatars of real people throughout the world to place a personalized version of themselves into video games or VR applications. Though the consumer 3D scanning system developed in the past failed by market standards, it did enable Wolfprint 3D to take this technology and recreate it into a scanning booth that produces full-color and studio quality 3D scans quickly at almost zero cost or labor. Their current mission is to build a wide ranging network of 3D scanners throughout the world, which will help make scanning technology more accessible and enjoyable for everyone.

Wolfprint 3D's scanning booth produces high quality facial scans.

Wolfprint 3D’s scanning booth produces high quality facial scans.

Every person who steps into the 3D scanning booth will be added into Wolfprint’s expansive database, which will allow their developers to put actual people into their VR applications. The initiative will also allow users to transform their scan into a personalized 3D avatar for a number of different applications, from games to shopping apps. To continue expanding this new business model, Wolfprint 3D plans to charge a small monthly fee to users looking to utilize their own personal 3D avatars in a wide range of gaming and VR experience. According to Timmu Tõke, the CEO of Wolfprint 3D, this means that their 3D scanning booth, which also works as a 3D photo booth, basically pays for itself. The system itself costs about $8,000, while the estimated annual revenue that can be generate is up to $50,000.

Thus far, Wolfprint 3D has built four 3D scanning booths and has captured the faces of over 4,000 people, including over 700 at VRLA, the Los Angeles-based virtual reality conference held back in April. In order to expand this initiative even further, Wolfprint 3D has also launched an equity crowdfunding campaign on Seed Invest to reach a $1.5 million seed round. While a majority of 3D scanning initiatives focus on preserving art or historical artifacts, both of which are certainly valiant efforts, Wolfprint 3D is aiming to personalize the VR experience by integrating real people within it. Ultimately, the tech startup’s latest initiative aims to create authentic digital relationships and connect people to the virtual reality landscape. With the VR industry poised to explode at any moment, Wolfprint 3D is looking to get ahead of the curve and immerse people within this new and exciting world. Discuss in the Wolfprint 3D forum at 3DPB.com.

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