Mobile app Toyze launched today (July 7). The application allows users to 3D-print customized, mobile-gaming merchandise.
To create a custom figurine, users select the character they want and use touchscreen controls to select the pose and accessories they desire. Once satisfied, app users are able to purchase the character and have it printed and shipped to them. At the moment the app is only available for Android phones, but an iOS version is coming soon.
There are other custom 3D-printed figurine makers out there, but Toyze is specifically going after the mobile-gaming demographic by featuring popular characters from mobile games. The first big name to allow Toyze to sell custom 3D-printed characters from its games is Zeptolab.
Zeptolab, the name behind the games “Cut the Rope” and “Cut the Rope 2”, is allowing Toyze users to print all of the characters from its hit games, including the candy-eating monster Om Nom as well as Toss, Roto, Boo, Blue and Lick. Zeptolab’s out-of-the-gate support is expected as the company is a Toyze investor.
According to Venture Beat, Misha Lyalin, CEO of Zeptolab, said in a statement “We’ve partnered with Toyze because they have the most cutting-edge technology and an easy-to-use app where your favorite game characters can be customized and ordered to be 3D-printed and delivered to your doorstep — on demand, from a game, straight from your mobile device. We invested, because just like ZeptoLab, many game developers will find that partnering with Toyze is a great way to provide brand extension and one more revenue stream.”
Toyze is the brainchild of mobile marketplace GetJar’s founder Ilja Laurs. Laurs anticipates other mobile gaming companies jumping on board because the service can help increase their footprint.
“It will also help brands build communities and expand their merchandising,” Laurs said to VentureBeat.
The prices of figurines on Toyze will vary depending on the character. On average, according to the Toyze website, a 2 to 2.5 inch figurine will cost $50. However, according to VentureBeat, a 2-inch’ Om Nom’ will only cost $8, while a 2.5-inch one will be $15.
Have you downloaded this app? What do you think? Discuss in the Toyze forum thread on 3DPB.com.
Subscribe to Our Email Newsletter
Stay up-to-date on all the latest news from the 3D printing industry and receive information and offers from third party vendors.
You May Also Like
3D Printing Financials: Fathom Struggles in Financial Quicksand During Critical Transition
Facing a year of key transitions and financial pressures, Fathom (Nasdaq: FTHM) has filed its annual report for 2023 with the U.S. Securities and Exchange Commission (SEC). The document outlines...
Latest Earnings Overview for Australian 3D Printing Firms Titomic and AML3D
Australian 3D printing manufacturing firms Titomic (ASX: TTT) and AML3D (ASX: AL3) reported their financial results for the period from July to December 2023, marking the first half of their...
3D Printing Webinar and Event Roundup: April 7, 2024
Webinars and events in the 3D printing industry are picking back up this week! Sea-Air-Space is coming to Maryland, and SAE International is sponsoring a 3D Systems webinar about 3D...
3D Printing Financials: Unpacking Farsoon and BLT’s 2023 Performance
In the Chinese 3D printing industry, two companies, Farsoon (SHA: 688433) and Bright Laser Technologies, or BLT (SHA: 688333), have recently unveiled their full-year earnings for 2023. Farsoon reported increases...