The Diamond Project

The Diamond Project

The Diamond Project is a business idea from Valerio Semeraro. He is an Italian born in Martina Franca, Puglia, Italy. He is a passionate, technical, and highly enthusiastic 3D printing artist. Martina 3D Printing is an Instagram page he started, and it led to this particular project we are showcasing today. I think it is an interesting concept that with some assistance could scale.

The Diamond Project is trying to create a diamond capable of projecting holograms suspended in the air. 

“We like to create objects that are unique in the world and different from anything we’ve seen before. We aspire to revolutionize the display of holograms with devices thanks to an application of 3D printing.”

Diamond Project Prototype

Their Diamond wants to replace typical logos on the front bonnets of future cars. It will have a function similar to the Rolls-Royce statue and will highlight innovation, design, and technology. This design will give a futuristic look to cars as it will display a hologram on the hood. The technology they are using can also be readily applied to different mediums such as car headlights, audio speakers, gadgets for televisions, gadgets for telephones, lamps, advertising, and much more. It is a cool technology that is leveraging AR. 

Here is my opinion on the project. I think that the project is truly in its infancy and needs more guidance from seasoned business professionals. The concept is good and definitely a doable one technology-wise. I do not believe they have the bandwidth or business experience to grow this fully. I am helping them in the sense that I want to highlight them for this though: dogged persistence. I will say that Valerio and his team have been emailing me for months sending me different media as well as updates on their project. It shows that as an organization they will put in the work necessary to grow. They just need the right business counsel to grow exponentially.  

Valerio Semeraro

They are looking for some assistance in terms of company direction. Their intent is to create functional and futuristic prototypes starting from the holographic logos on the bonnets of cars. They are looking for someone to give them a hand to build their project. Their ideals of inventiveness came trough their Fablab origins. This idea won the Italian Microsoft award “SognatoriDigitali”. If this intrigues you and you want to help this project more contact them through email at diamond.project.hologram@gmail.com.