The work of New York City-based designer Francis Bitonti is truly one of a kind. Whether the designer is creating a limited edition 3D printed silverware collection for Milan-based MƎTHESIS event or luxurious gold-plated 3D printed shoes with 3D Systems and United Nude, you can always expect a product design that stands out amongst the rest. Bitonti has spoken about his 3D printing endeavors across the globe, explaining his philosophies and ideas to bring 3D printing technology to its full potential. Today, the renowned designer has announced that the Francis Bitonti Studio will be expanding their services, and thus, is due for a name change.
The Brooklyn-based studio will now be named Studio Bitonti, which serves to symbolize its expansion into newfound territories. In accordance with the change in visual identity, Studio Bitonti will now focus more on developing upon its offerings with traditional and cutting-edge manufacturing methods, product design, and development of software tools. Essentially, Studio Bitonti is looking to lead the charge towards the next generation of products, enabling their clients to use fabrication technologies like 3D printing in order to actualize their ideas in an innovative way.
“The studio has evolved into a lab for emerging design methodologies, cutting edge materials, and fabrication research. I want to put emphasis on our team.” Bitonti said. “We are working on complex interdisciplinary design problems, and we want to enable people to create the next generation of products.”
The new Studio Bitonti logo was created by David Genco, a designer who specializes in visual communications and design identities. Genco reimagined the studio name into a neat set of typographic stems, which is visually driven by a collection of vertical lines that form a modular field. The new visual identity was formed with different patterns and textures, and is meant to express the style and textured patterns that Bitonti and his studio are known for. With the new name and focus, Bitonti Studio will still place a strong emphasis on engineering, research and design projects, but will now also keenly focus on enabling their clients to produce their own products.
Although Studio Bitonti will still conjure up the types of designs that made the design studio known across the world, the new visual identity signifies a wider focus for Bitonti and his team. Like Genco’s newly designed logo, which is made to seamlessly dissolve from typography into pure texture, Studio Bitonti will integrate this seamless and transparent nature directly into their work with different clients. All-in-all, the designer’s goal is to bring the ideas of his clients to life through innovative manufacturing tools like 3D printing technology. By slightly altering the name of his studio, Bitonti is preparing for new-age 3D printed design work, which he certainly plans to remain on the forefront of. Discuss this news further in the Studio Bitonti 3D Printed Apparel forum over at 3DPB.com.