Today we learn that Schouwenburg and her team have yet another clever ideas which officially kicks off as of now. It is always nice to see companies come up with unique marketing strategies, but what SOLS has come up with may just top them all. They have officially launched the first ever SOLS pop-up shop, called #SOLSOnBowery in Manhattan’s East Village. Located at 355A Bowery, between 3rd and 4th Street, the shop will be quite the entertainment destination.
Not only will you be able to walk in and have your feet digitally fit for a pair of SOLS via the mobile app, and then have a 3D printed pair of perfectly fitting custom insoles delivered to your door within two weeks, but you will also be able to partake in many scheduled events.
#SOLSOnBowery isn’t just merely a pop-up shop, it is more than that. It is an idea, a movement, and something the company hopes will become empowering to their customers.
“#SOLSOnBowery prompts original thought behind the question: ‘How do you move?’ with its embedded viral campaign – #SOLSOFNYC, a visual and viral narrative featuring the stories of eight real New Yorkers – all of whom live life on their feet,” The company’s PR firm tells 3DPrint.com. “The #SOLSOFNYC campaign invites viewers to immerse themselves into the aspirational stories of each individual while being inspired to move through the streets of NYC, empowered to live their lives better.”
- April 13th / Martini Monday with Grey Goose from 5:00 – 7:00pm
- April 14th / Pedicures and Chair Massages from 4:00 – 7:00pm
- April 15th / Kicking Horse Coffee Bar 10am – 2:00pm
- April 18th / DJ Tristan Pendyck 2 – 5pm (more sets to follow)
- April 20th / Martini Monday with Grey Goose from 5:00 – 7:00pm
- April 21st / Candlelight Yoga 6:00 – 8:00pm
- April 27th / Martini Monday with Grey Goose from 5:00 – 7:00pm
- April 28th / Pedicures and Chair Massages from 4:00 – 7:00pm
The pop-up shop will be open now through May 31, Monday – Friday between 11:00am and 7:00pm and Saturday and Sunday between 10:00am – 6:00pm. What do you think? Have you had the opportunity to experience #SOLSOnBowery? Discuss in the SOLOnBowery forum thread on 3DPB.com.