Last year I started questioning what was really holding back the 3D printing industry to exponentially scale and grow. It boiled down to one thing – value networks.
Let me break this down. Historically the industry has been based on a value chain model. The 3D printing companies have been structured to make money by selling machines or a bundle of machines with materials. The value chain ends at their customers rather than focusing on creating value to the customers of their direct customers.
If you want to find out why this is the crux of the problem when it comes to scalable End to End manufacturing applications; and why we should first focus on growing the pie rather than each other’s slice, follow my Value Network chats series during this year in collaboration with 3DPrint.com.