In setting up the framework for shaking up the 3D printing world over the last year, HP’s public relations department begain with a campaign of announcements about making announcements. All the secrecy and build-up culminated somewhat at the end of last month with a major press conference announcing that HP would split into two entities, Hewlett Packard Enterprises, and HP Inc, which would be responsible for rolling out their 3D printers. The momentum has been growing since, with their plans to take the lead as the new 3D printing boss on the horizon, with their Multi Jet Fusion 3D printing technology.
With a handful of other similar HP facilities around the world dedicated to development of large size printers, Spain is thinking competitively and globally in dealing HP a generous hand — with the hopes of making their country a forerunner in the new technology. With Spain’s funding, HP’s response will be to add a number of new employees, while also creating 12 new positions, and 60 new partnerships in:
- Outsourcing
- Competent manufacturers
- IT services
- Research centers
No doubt, the world waits with anticipation to see HP’s new ‘3D Printing Ecosystem’ in action, with products due to roll out in 2016. Building on their famed current thermal inkjet printing used for traditional HP printers, they haven’t re-created the wheel, but by all accounts they are, from their well-known foundation, creating a magnificent new vehicle with Multi Jet Fusion 3D printing technology.
Without surprise, HP has also ignited an even brighter flame in their competition, with 3D Systems announcing an even more powerful new 3D printer on the horizon..and we’ll wait to see what’s in the works next from big 3D printing player Stratasys. HP is setting the bar high, which means we should see some very interesting shifts and progressions in 3D technology over the next couple of years, and on.
What do you think of the latest announcements from HP? Join us for discussion in the HP to Receive Funding from Spain forum at 3DPB.com.