The Albert scanner was designed in particular to be used in the development of Aetrex’s custom Lynco orthotics, but they’re also being marketed to shoe stores. With the acquisition in place, SOLS will immediately begin integrating their own products into the Aetrex line, and will work with Aetrex’s hardware and software engineering teams to further develop the Albert scanner.
“The acquisition of SOLS is consistent with the Aetrex mandate of always providing the most authentic consumer benefits through state of the art technology,” said Aetrex CEO Larry Schwartz. “The integration of SOLS technology into our footwear and orthotics businesses will allow Aetrex to offer unmatched customization and adjustability across our product lines.”
SOLS, based in New York City, and Aetrex, in Teaneck, New Jersey, are virtually neighbors, making a seamless integration easier. After last year’s financial concerns, the acquisition may serve as something of a renewal for SOLS.
“After meeting the Aetrex team over a year ago, we quickly realized how their global footprint and decades of industry experience in orthotics and footwear could advance SOLS’ product growth and accelerate our mission of revolutionizing footwear in the coming years,” said SOLS Founder and CEO Kegan Schouwenburg.
Pun intended, I wonder? Regardless, both companies, as two of the brightest and most inventive in the footwear industry, should benefit from each other’s ideas and experience by partnering up. Aetrex has been around since 1946, starting as a developer of arch supports and medical foot care products and adapting along with the times to continually introduce new technology. Their experienced status combined with SOLS’ startup energy may result in an even more dynamic, exciting and successful business. Discuss in the Aertrex SOLS forum at 3DPB.com.