As Body Labs has discovered, a whopping $62.4 billion worth of apparel/footwear purchases around the world were returned in 2015 simply because the sizing was incorrect. For an industry valued at $1.2 trillion annually — and $250 billion in the US alone — size, clearly, matters. Thanks, however, to 3D technologies, the power to ensure fit is right at our fingertips, as it can now be possible to virtually try clothes on and use 3D body models to digitize any human body.
- 23 percent of all clothing purchased gets returned.
- 64 percent say incorrect fit is the major reason for returning clothing.
- 85 percent would purchase at least one to two more articles of clothing during a single transaction if they could ensure a proper fit.
- 58 percent of respondents would purchase clothing more frequently if they could ensure a proper fit.
- 46 percent “hate” trying on clothing in a fitting room.
- 59 percent of shoppers prefer shopping in-store compared to online.
- 57 percent of consumers only purchase apparel or footwear online from brands or styles they know will fit.
- High-volume and high-frequency shoppers are 120 percent more likely to prefer shopping online — 275 percent for footwear.
On June 23rd, from 2:30 PM to 3:15 PM (EDT) hosted by 3DPrint.com, Body Labs’ webcast will examine recent research. Presented by Body Labs’ chief evangelist, Jon Cilley, discussion will center on how 3D body imaging can:
- Find the perfect apparel fit by extracting detailed customer measurements at scale
- Customize sizing recommendations for online retail by correlating garment or footwear measurements to individuals
- Help customers find the right styles through virtual try on
Registration is free — so join us in learning more about how 3D technology and apparel can come together to ensure the perfect fit! Are you interested in the webcast? Discuss further in the 3DPrint.com Free Webcast forum over at 3DPB.com.